O2 TV is struggling with Pop

17th May live in the first youth musical TV O2 TV talk show 'Take on life! " Celebrated his birthday and the 200th Anniversary edition of the project. Congratulations to the management of the channel and the founding fathers of the transmission came Nike Borzov, a group Ganduras, Billy `s band, the light Kolibaba. Immediately before the start of a talk show on the air, there was a press conference with Lavrov Basil - President O2TV, Michael Gera - Chief Editor of the channel and Alena Vislyakovoy - music editor, two months ago, is to replace the Innu applicants who are engaged actively in their creative activities. The specifics of the channel according to its leaders, is that it represents all areas of the modern Russian language music but for "pop." A transfer of "brother alive" - this is a unique project of its kind on our TV offers live concerts by young, little-known musicians. Talk show "Take alive!" Help on the big stage, to groups such as mega popular today, "City 312", "Children of Picasso," Tol and others. President Channel Vasily Lavrov abused at the conference for a long time, and emotional "pop" and all the music channels on which their steep, of songs written to order, and girls and boys complained do it "very false eye. " Channel O2TV he positioned as selfless "hotbed" of today's Metro, the. Exclusively in the care of the cultural level of the country Such musical directions, Lavrov, jazz, reggae, punk, ska, metal, rock, alternative - it works with elements of business and pop music - it's a business with elements of creativity. The question News Music, why did dear Basil Lavrov said that "TV show today made a big bar of soap," he replied, buy that buy all the information addressed the audience on television, now simplified to a minimum and carries the same message, " , buy ", and the youth of today need a choice that actually offers today only O2TV. In this case, the channel management professional musicians placed in the background, and the most important thing here is the ability to "cause a tear from the audience." Confirmed this statement, he added that the above genres soon add a recording of live concerts of Russian chanson. The theme of the anniversary of the same ether was to discuss the prospects of live music in today's Russia. Utah, Bucci, Timur Vedernikov and others: In the studio became known as experts musical figures and journalists, as Anton Chernin, Sonia Sokolov, Yuri Saprykin and of course the musicians themselves. Between performances of musicians fierce debate on the topic live music were today. To the general conclusions of the participants did not come, but congratulations on the anniversary of the transfer, and thanked me for the things that make their creators, so that young bands to get to the audience, which is currently about 14 million people explain, and includes 248 cities in Russia, and a number of CIS countries and the Baltic States. During the show several times in the studio called by many famous musicians, including arms S. Grigoryan, the band "Gorod 312" to compliment the transfer of the anniversary. Announced during the program telethon "brother lives! The best." With the help of SMS voting Viewers channel O2TV as the best delivery of a live concert by "different people", "Iva Nova," "7 Race" and "Security magic ". Ksenia Chernyshova, NEWSmusic.ru Photo Anton Kuzyakin, NEWSmusic.ru