"Prof-Media" has. Part owner of the largest aggregator and distributor of professional digital content on the Internet Access Media Holding purchased for $ 3.3 million additional output Digital Access after received 25% of the company. The fact that "Prof-Media" acquired a 25% stake in Digital Access, "b", said a source close to the deal. According to him, bathed additional problem: assessment of the additional spending more than $ 10 million option, are increasing their participation. President of the group, "Prof-Media" Rafael Akopov and CEO of Digital Access Oleg Tumanov confirmed the deal, however, was to discuss the details. After Rafael Akopov for "Prof-Media" great interest because "the placement of online content is in line with the strategic plans of the operation." Oleg Tumanov notes receive investment company, they want to expand their business in the field of online video display and video advertising sales on the Internet. This, in particular the extension of the catalog and the development of technology. Company Digital Access is the largest aggregator and distributor of professional content on the Internet. Catalog contains over 45 thousand pieces of content: popular shows, movies, TV shows, animation, music videos from major owners. Just signed licensing agreements with more than 150 owners. "Prof-Media" operates three television channels, MTV, "2x2", VH1, the film company "Central Partnership" (Central Partnership), a network of cinemas "Cinema Park" radio "car radio", "Humor FM," Energy, "Radio Alla "and the combined company," Bill "and Rambler. Headache Profmedia Invest Company Ltd. is 100% owned "Interros" Vladimir Potanin. In 2009, sales increased by 4% to 16.113 billion rubles., According to the materials. Digital Access was founded in 2007, it had the right to electronic music distribution Sony BMG Russia (since last year - Sony Music Entertainment) combine, Warner Music Group "Union" and record companies "Nikitin". Producers of phonograms - controlling stake by Access Industries of Leonard Blavatnik, the rest belongs. In February 2009, 100% of the company to fund ru-Net Ltd Leonid Boguslavsky sold. After the deal was online resource ivi.ru, started specializing in the free distribution of content. The portal makes online advertising, for nine months of the project ivi.ru posted monthly audience of 4.8 million people visit the site daily 320 thousand people. General Manager of Digital Access Anna Znamenskaya predicts that the Russian market is video advertising "is $ 30 million in 2011 and will grow annually by 50%." If we start from the estimate - $ 10 million in investments after the financing of a company valued at more than $ 13.3 million top executives of the major Internet company claims that according to him the development of the Digital Access has already exceeded $ 10 million dollars CEO Michael video portal RuTube Il'ichev believes Digital Access interesting "Prof-Media" from the perspective of the video on their sites. "People now want to see high-quality streaming video resources. Ivi.ru Platform Integration in the" Prof-Media "can significantly strengthen its position in the segment of the holding company video. Digital Access in turn gets the money and a strong strategic partner ", - says Mr. Il'ichev same time, he said, with the partnership." Prof-Media "might purchasing content and Media Holdings rather difficult to store the content in his work with the independent aggregators." Kommersant "
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