Includes rebranding channel "Muz-TV"

Controlled by Alisher Usmanov and Ivan Tavrin "YUTV Holding" completes rebranding channel "Muz-TV". Engaged in the development of a new brand British Red Bee Media, works with companies BBC, Sky and Al Jazeera. Base price channel is to do on talk shows and reality shows, in particular, the channel launches "Top Model in Russian" Ksenia Sobchak, based on the format of the popular U.S. show. As the Director General of the "Moose TV" Andrey Dimitrov, the introduction of a new design channel is dedicated to the renewal of the network and launch new show "Top Model in Russian" - the project is the Russian version of a world-class youth reality show America America Next Top Model with Tyra Banks, a model that is expected to air in April. Developing a new brand strategy and the design of the concept of doing a British company Red Bee Media (the company's portfolio - working for the BBC, Sky and Al Jazeera). The services of a previously attacked Western partners of local TV station stops only RTR. "The new concept of" Moose TV "- a channel of popular culture, including all aspects of what is interesting for young viewers ages 18-30, - said Mr. Dimitrov -. Well, the TV, the young audience to consciously be what is going to help in the pop culture built around a visual representation of all colors of the rainbow spectrum -. red, orange, yellow, green, etc. Bright color spectrum carries the full spectrum of popular culture and its objects, to musical instruments and art objects the celebrities and characters. " Are there special interest channels such as Music Box, RU.TV and others that are filled with air clip rotation, and they begin to compete with the fundamental: According to experts, is repositioning channel associated with changes in the TV market. As a result, to ethereal music channels necessary extension of the advertising audience. However, the music on "Muz-TV" is still: to stay in the air daily charts - their own "Moose TV chart", "Russian charts" and partnerships "TopHit chart", "Big Love Chart" along with "Love Radio ". Charts, after Mr. Dimitrov, better numbers than traditional musical elements in pure form - they are fascinating. Changes to the "Moose TV" began in the spring of last year, as "Moose TV" has a number of game shows based on people's favorite games - "Mafia", "crocodile". In August, the channel has a number of Western zakupnyh programs, as the reality show "The Taming of the Shrew", "renovation" to the timing of "PRO-news doubling", and she began to go on the air "sex battle." . Also there was the headline "Popular Cinema" on the weekends. This has the growth of the market share, "Muz-TV" affected, according to "TNS Russia", in January 2010, the target audience was 11 to 34 years 1.5%, in January 2011 - 2.1%. RBC Daily