"Nikitin" was the biggest seller of digital music in Russia

At a press conference in a Moscow bar guide called "Nikitin", to tell you about all the details in an exclusive licensing agreement with Warner Music International for the distribution of digital content in Russia and the CIS countries entered. Recording Company "Nikitin" existed since 2000. In the catalog of the label - Svetlana Surganova Chaif, Kish, Mara, crematorium, Lapis Troubetzkoy, Turetsky Choir, Larisa Dolina, Yuri Antonov, etc. During the past year, under a licensing agreement with Warner on physical media "Nikitin" was 550 CD- titles published and more than 200 articles of the DVD, which is published 10 times more than in Russia Warner Music for the previous 10 years. Among them - the new albums from Madonna and Linkin Park, reached gold status in sales in Russia. Alexei Nikitin accordance with the Treaty, the digital license both new and back catalog Warner Music International, published in Russia, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Tajikistan, Ukraine and Uzbekistan. Opening the conference, said Alexei Nikitin that the start of a contract with Warner on Good Friday before Easter - symbolically. Although he Nikitin are still waiting for the authorities the political will to protect the rights not only on analog media, but also digital. But wanted relaxed and smiling. - We try to be relaxed, so that all of us! - Formulated Alexei Nikitin. The subject of a licensing agreement with Warner - about 220,000 tracks like the stars, and on niche projects. This includes most types of content diversity real tones, SMS tones, wallpapers for cell phones, videzvonki, ringback tones and streaming audio and video. The program is as follows. Artist Soundtrack Warner Brothers sends office in Los Angeles. Warner carries digital tracks in the Moscow office of "Nikitin", which provides a digital content download platform Buongiorno in Milan. Then, the digital team of "Nikitin" provides access to the content for each client connected (protected direct access) and private companies (a unique ftp access) model. In the coming weeks on the servers is not less than 50 000 titles are available in mp3 format. CEO of Buongiorno in Russia Simone Ranucci Brandimarte said he sees great potential for cooperation with the "Nikitin". His experience and technical developments Buongiorno give professionals "Nikitin" on internships in Milan. In addition, Simon predicts rapid growth in sales of digital content in the world, including in Russia. And as "Nikitin" leader in digital content distribution in Russia. CEO of Buongiorno in Russia Simone Ranucci Brandimarte CEO "Stereo Killer" expert Sergey Bobza joked that today is the first day of the "Nikitin" with a number, so the failure to such a demonstration video presentations, microphone seeps and non-synchronous audio and video . Watch However, all participants responded to these technical problems with humor. After Bobzy, in 2-3 years the number of digital sales in Russia is more than sales of analog media. About 95% of the music content over the Internet illegally, according to the IFPI. In Russia, this figure reached 99.9%. Sergei Bobza leaves With the development of digital technology is a lack of space, the problems disappear with a retail area and the canvas. Each online store will offer for sale created in one place all the musical material in the history of mankind. More than Amazon.com Catalog Directory hypermarket Wallmart. So we can say today, was actually the transition from an "analog" era "digital" in the. Habit by the time the agreement Alexei Nikitin left from a direct answer. He said that the agreement was signed on the analog for the year, but it was more than a year, and the agreement remains in force. He recalled the practice of concluding agreements with the majors for a term not exceeding 3 years, and added that the term of this contract is greater than the analog. So it seems that the contract signed with Warner in a digital for two years. Sergei Bobza said he hoped that the situation on the Internet to get music files on the same formula as on TV - that is to listen to music, the end user will be paid for by advertisers. After the press conference, the informal communication of stakeholders, including poor Grigoryan ("Crematorium"), Sam Klebanov ("Cinema Without Borders"), Alex Ugrinovich (NFPF), Maxim Dmitriev (first music publisher), Yuri Slusar (were seen monolith), etc . Vadim Ponomarev, NEWSmusic.ruFoto - Svetlana Maltsev, photos of stars