Until recently, the only world music label (major label), not represented in Russia, was Warner Music. All others - Universal, Sony BMG and EMI headquarters or branches in the country, or choose the exclusive representative. And at the end of winter relentlessly Warner came to Russia. His representative and the licensee company was "Recording Company" Nikitin ". A month after the start of the joint work of the newspaper business columnist for the" look "guru Ken met the founder and owner of FG" Nikitin "Alexei Nikitin, and the first results Details of the signing of the contract to discuss loud Alexei Nikitin -. Why Warner Music International chose your company as a licensee and representative in Russia - I think this question should be to ask yourself WMI -. I would ask you, but for some reason they deign not to come to Moscow for the announcement of the collaboration -. WMI has three representative offices, which work with the Asia-Pacific region, Latin America and Europe We negotiated with the London office, which is next to Western and Eastern Europe in. the markets of China, India, Africa, many being snapped nothing makes it clear what kind of rhythm at the company's top managers -.. I've seen the statistics, where the legal sale somewhere Russia ranks third in Europe ... Is ? it is not so - No, I do not think in terms of sales - is possible such statistics can arise from a number of parameters. Firstly, the market is very large - more than 140 million people. Secondly, we are, as it is a shame to see it, two or three years behind Europe, where many would now be switched to digital media. In Russia, the physical media is still popular. Unfortunately, the piracy rate is still high. - Return to the WMI. You already have a common version: Madonna, Clapton. That is, she was previously with you? - Part of the world, partly due to the "Union". Some projects in the "Union". - I've recently discovered that at youtube.com videos WMI banned in Russia. We know that WMI always pretty hopeless hostile towards Russia, including its pirate land and so on. Now the position has changed majors, or they are still wild country than Russia? - It is clear that there is always a certain position majors. But it often depends on the ratio of certain people in top positions that somehow define the information in certain ways and some conclusions. Communication with management offices responsible for Russia, I started in 1998, when I was in the "Union" and work involved the first contract with WMI in Russia. This notice has been gone for ten years and I have always expressed the desire to WMI, as well as other majors, took a more active role in our market. Citing the example and Universal Music, EMI and Sony BMG. Who is active rotation. Including the fact that he was closely involved majors digital content. To the people who decide to WMI issues in Russia, was in the course of numerous meetings provided objective information about the state of the market available - with numbers, calculations, reasoning. Of course, the decision was not made in a moment, but it seems that reports information I have changed the idea of people who now take decisions on the Russian market. It is noteworthy that in the case where the negotiations were in the final stages, visited Moscow Seymour Stein, president of Sire Records and vice president of Warner Bros. Records. What sent the company Warner was a distinguished man, that he personally was the view of the situation in the Russian music industry came as a further confirmation of the intentions Warner. - What was the last straw? Different than that offered by your company from others? - I find it difficult to talk about the merits of the company in an interview. In an interview with a business proposal, of course, I have demonstrated skills and capabilities of the company, "Nikitin". Among them - the presence of private distribution that is not to a record company. We have our own trading structure that provide two years ago, in addition to ad-hoc networks, such as set the "mood", "union", "Hit Zone", a lot more non-specialized retailers. Media Markt, "Auchan", "The Seventh Continent", "Crossroads", "magnetic", "Expert", "Bering Strait", "Euroset", "White Wind", "Polaris", "letter", "Top- book "," Eldorado "and others. now in the company's arsenal of more than 1,700 direct contracts with the networks. This is a serious figure. We have established a framework for continuing logistics in all regions of Russia. Bypassing the intermediate storage, the product will go directly to the shelves trading rooms. This result Firm "Nikitin" in a short time through the creation of service organizations audio and video field in non-specialized networks "turnkey" achieved. We develop planoprogrammy, select equipment, professionally managed and offer a wide range of high-quality merchandise. Of course, this work requires a lot of financial and labor markets, investments, but this - the future. At a press conference on the signing of a contract with WMA: Igor Pozhitkov, Andrei Makarevich, Alexei Nikitin, Maxim Alexandrov There is also a standard, as in all, wholesale - large distribution companies with headquarters in Moscow, wholesalers in cities with more than one million local customers in different cities of the country. One reason, of course - no pirates in the "Recording Company" Nikitin "and I have personally I think it also played a role, because the world's oil majors account for such nuances that come in each country, and Warner Music International. observed cleanliness among their partners -. Maybe not all of our readers know about "Nikitin" Tell us about your organization -.. the latest version of the company - the album Andrey Makarevich with the "Creole Tango Orchestra", the new album Amy Surganova "Kukryniksov "," King and the Clown "," Turetsky Choir. "In addition, we produce a lot of" niche "artists and compilation series" Mood for Love "," Mood - Chanson "," Mood - Rock 'n' Roll "." Mood Children " A series of classical music includes more than 80 products. In the fall we have a number of "Diskoshou 80" and has now been extended to work with Western partners, produce and Luciano Pavarotti, and Chris Norman. After signing with WMI in 2008 we want to 400-500 positions kirillike CD and DVD release. We have therefore moved easily publish their plans version - turned edition collections and some series. Our task - 25-30 WMI releases of the week in a cheap "Cyrillic" performance. - What are the financial obligations you need WMI - the number of publications that have to release you or sales? - In terms of versions, there is no obligation. Our desire is for this year publish a wide range of new titles. For too long, there was a certain hunger -. The public does not have the Cyrillic product So now we have to focus primarily on how to release more names. Of course there are some guarantees on the number of sales. But in general it is normal for most exclusive is, it is still a complex form of relationship that the party must not compromise on both sides. Of course, since the issue of the guarantee is completely normal. Warranty applies. - Prior to WMI Russia came to be counted, there is a famine in Russia, the payment for these publications and reprints? - Since the Company "Nikitin" is not just a record label, but also trading company, it is an offer we have WMI into account all the information gathered over the years, the monitor market. Structures that specialize in niche music - heavy, Alternative, Indie, Dance, Urban, Hip Hop, New Wave, and so on - was to represent us in the recommended ranges in the catalog WMI, the needs of the market. - You hear that? - We are not only consulted with them. Received a contract, we are. Niches with labels for the sale of each series partnership and thereby contribute to the promotion of the product WMI I try to keep the interests of all members in the chain dohozhdeniya product to the consumer. Among these partners are those who specialize in the DVD. Because of these 400-500 things that we want to bring as many as 150 kirillike title, which the country had not only seen, but that may not even be aware that such a product. Performed three years ago Topic DVD with live performances very negative - it has been suggested that the buy live sound of lower quality than the studio and the people of studio quality like. Now people are already aware that it is in life, especially when the video you can begin this energy flying off the stage to a crowd of thousands and back feel. The camera captures all of these one foot power, and if it all looks on the screen - goosebumps. People are increasingly starting to just buy such a product, but not so long ago to sell a decent amount of music DVDs was impossible. Now it's the culture of consumption of such DVD is not only in Moscow and St. Petersburg, there is a demand in the regions. We are actively working with all agencies on the market that can in any way help us promote WMI in Russia. - Then move to the Digital Access. License agreement only covers physical media. Digital sales, as I understand it, will pass through the platform Digital Access? - Absolutely. And Warner and Sony BMG, and "Union" and "Nikitin" Digital Access as shareholders gave him to take control of their catalogs. Therefore, if there is any question of the mobile service providers and Internet portals, I can use any law, I have to General Alexander Vajsblat Digital Access. - This means that the company will "Nikitin" to be in the digital distribution? - No. In order to do this, "Nikitin" together with other shareholders, to raise money to invest in the development of the Digital Access to a digital platform that will enable a process of B2B, mp3 on the Digital Access for mobile operators, content providers and Portals create. - It seems as a shareholder of the digital platform is not that the process of its formation was also delayed? - The process of building any business can not be fast. Took some time to find a compromise between the two western oil companies, two Russian companies, the passage. By the legal department, a finance department, because it came to investment, signing all the papers, the creation of a legal entity As psychologists say, can be friendship between two people, but as soon as the third man began to fight for the lead. To avoid this fight, when combined five members that all was fair, it was necessary for a time, the preparatory phase. Now practically every process is completed, the company founded and registered, sign a license agreement negotiated with the operators. I hope now to build everything faster. - What is your forecast when the platform to work in full force? - Our record company is already digitized the first thousand tracks by Buongiorno platform and the company publishes. Thus, Sony BMG and Warner, as far as I know, so that the directory already exists. 28th April Madonna's new album, which we sell in the media. Of course, now, after the release of the first single, any transaction between the Digital Access and mobile operators have already been completed. So, I think it's a question of April. - Company "Nikitin" is best known for rock music. How do you assess the current state of Russian rock music? As far as the music is competitive? In a crisis or not, there is a crisis? Many different opinions. - In general, I think that the rock 'n' roll in this country everything is in order. Maybe me and the fans of rock 'n' roll is not satisfied with the number of new arrivals, the newly discovered star in rock. But those who have already achieved something - Rotation live on radio stations around the central and cable - for it is all right. That is, the only problem with the youth. She's really been overlooked. Biya, interesting to see your perspective on the copyright. On the one hand, in England, in order lasted a proposal, the term of copyright is a hundred years old, the other - there is a proposal to make it all stop. What is your opinion on this topic? - We are art galleries, visit the Tretyakov Gallery, the Louvre and other museums, we read the book. I have intellectual property as something great. If the man in your life to create some intellectual property, I think it should be protected. I am sure that the children and grandchildren of these people still deserve the fact that her grandfather, the grandmother made significant to enjoy in this life. - How do you see the future of Russia's record of business? - The future of the Russian music industry, I do not see piracy in the country. I believe that the music should be the model, if a person has the right to choose the product of their financial means. He imported proprietary disc at a high price or a more affordable version of the Cyrillic buy. Everyone is free to choose. Ken Guru, a business newspaper "The View" photo - Svetlana Maltsev, photoPaparazzi.ru
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