Price BRAND years / EFFIE 2006 in the category "Arts and Culture" won the National Festival "Musical Heart of Theatre" was years BRAND / EFFIE - an annual award, which is for the successful Russian design in brand building, awarded since 1998. Since 2001, the price FIRE part of an international system of EFFIE - the definitive award in the world of effective marketing communications. It is assumed that the projects in the arts only if the subsidies from the government to survive. But there are already examples when used marketing techniques cultural projects independently and be attractive to businesses and places of partner support. Participation in the competition - it's a great opportunity to make a professional assessment of the project to get the team worked for one year, and to win it is a "seal of approval". In the first place, always such a prestigious award promotes the reputation of the organization. The new status means that the festivals. Interesting opportunities for partners and for the audience, the most important events in the theatrical calendar for February 2007 First November, the last meeting of the Advisory Council II National Festival "Musical Heart of Theatre" will be where they are decided: who, the applicant will take a part of the festival. Until the end of October to the management of the festival received 95 applications from Moscow, St. Petersburg, Krasnoyarsk, Vladivostok, Ekaterinburg, Perm, Samara, Rostov, and many other cities of the Russian Federation. List of participants in the Second National Festival "Musical Heart of Theatre", on 7 To be published November 2006. At the end of the festival will be awarded in 18 categories. President of the Festival - composer, People's Artist of Russia, laureate of the State Prize - Rybnikov.
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