As Kommersant Moscow Mayor Yuri Luzhkov has decided. In the capital of the youth channel with a rigid ideological component According to the organizers, there will be a lot of movies and music programs for young people and even news block. The new TV show is part of a major public relations, to be young people, the purpose is to prevent the "orange feeling" among the youth. To establish the Youth TV channel mayor signed on 24 June, the assembly government to form in the profile group. Until late October be detailed media plan of the project with the financial justification, and in early January 2006 TV channel with the working title "Youth Moscow" should go on the air. Specialized channel - only a part of a larger "Youth Campaign" mayor of the capital. Officially, it was started in late July, when the mayor of Moscow signed a decree on the establishment of the Youth Movement "Civil shift" and allocated to the funding of three million rubles from the city budget. According to Kommersant, on 13 September check at a meeting of the Moscow government, a number of measures "to improve work with young people and students in Moscow." The design of the program, be in Kommersant are to limit their goals openness city government wants to stop the "orange mood" among the youth. "The participation of students in the color revolutions, which in Georgia, Ukraine and Kyrgyzstan - the document says - shows that the lack of attention from the government to the youth and students destructive forces was used to the public peace and order to disturb. " . More than 150 million rubles - is on the logistics of the program from the city budget of over 130 million rubles to be allocated to host youth events. The main provision is made for the Committee on Telecommunications and Media - will reach 60.5 million rubles. And according to a Kommersant source in the government, this is not the budget of the new media, and the money for development projects. Prepared for the battle for the meter and decimeter sound source in city government in April ordered the mayor to appeal to Russian President Vladimir Putin "to provide support for the organization of a separate UHF TV transmitter youth." Preparing an appeal adviser deputy mayor Coordinating "Electronic Moscow" Valentin Lazutkin (former head of the Federal Radio and Television) reported Mr. Luzhkov, "are not in the near future, submitted for the contest." The new decimeter channels in the Moscow region But after Mr. Lazutkin, the city has its own reserves to create a new one: It is proposed to use this possibility of cable television. Valentin Lazutkin also plans further "raise the youth channel satellite broadcasting and offer it to the cable community in the country." The working group on the development of the TV project, representatives of the Committee on Youth Policy of the Government of Moscow, Committee on Telecommunications and Mass Media and the largest cable operator in the capital "Mostelecom". The new channel, said in the metropolitan region Kommersant government to appear "by combining the county cable channels in a city-wide network" access to clock radio for all residents. Deputy General Director of "Mostelecom" Nina Berdnikov Kommersant said that the talks on the cable channel is in progress, even though "to talk about any specific orders, it is still too early." "How is the transmission of this channel, I do not - free frequencies for broadcasting in Moscow, no, - said that a representative of one of the major operators of Radio Moscow - .. It could theoretically be implemented either cable or broadcast in any case, they must obtain and install the transmitter frequency at Ostankino TV Tower. "Kommersant, the source said that the architecture is the largest in the Moscow municipal cable network" Mostelecom ", so that his head-ends, go to the TV cable home continue to receive the signal from the airwaves. The cost of the transmitter antenna equipment and other necessary components of carriers at $ 1 million, the work involved in obtaining frequencies estimated, in their opinion, will cost an additional $ 500,000 from $ 3,000,000, requires the preparation of these frequencies approval in a row structures, especially in the defense and FSUE "Main Radio Frequency Center". "Lasts from the beginning of work on the output channel on the air usually a year" - experts say. The number of spectators then on the number of subscribers a cable network are limited, and the largest operator "Mostelecom", now numbering 3.2 million "It will be largely interactive channel - said Deputy Committee for Youth Policy Dmitry Vityutnev - with a high degree of direct intervention with youth platforms such as Pushkin Square, from high schools, youth clubs. " According to the organizers, there is a lot of movies and music programs for young people, and even a block of messages, "ideology", the acquisition will be the Moscow government. The prospects for such a format experts assessed the media market is small. "All channels are now fighting for the youth, but they prefer not to watch TV, and active fun" - note the source. For example, according to the latest data of the agency Gallup Media, has the average rating of programs youth channel "Muz-TV" does not exceed 1.6% in Moscow and MTV - not more than 1.43%. Extremely low value of the project and the concept of the Kremlin. "All that is nonsense - senior jointly with Kommersant impressions presidential -. Cable - which is extremely fragmented network of inferior quality and Moscow authorities are always trying to" collect "their dictatorial methods Generally, the efforts of the city government as a desire to sit down popular addition to the perceived today .. Federal 'youth' issue. True to suppress, 'orange mood "in Moscow started late with a monstrous." representatives of the Orange' youth were even harder. "All these endless youth initiatives, coiled power, reputation not only as fit be, - said the leader of the Yabloko youth Ilya Yashin -. The emergence of more and more youth organizations, new newspapers and television is no longer in fashion, but the basic form of government. And if all the expectations of the authorities simply not enough to prevent the Orange Revolution, it is not clear why I need that kind of power. "
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