"MTV-Russia" unpleasantly surprised by the actions of the "MTV Europe" in Ukraine

Yesterday MTV Europe announces the broadcast next spring in Ukraine cable channel "MTV Ukraine". Experts believe that the entry of the European stations. Hardest hit television Enter Music, which has signed a three-year contract for radio programs "MTV-Russia", which, as it turned out, not the plans of the European headquarters is known, MTV Europe included in the company MTV Networks, which is one of the largest music television network in the world and includes 44 TV channels in 164 countries participating in the "Kommersant". Included in the company, Viacom Inc. - the largest player in the field of entertainment, advertising and publishing. In I half-year 2005 profit Viacom Inc. $ 11,378,000,000 market music television were Ukraine is represented by three channels: M1, enter O music and TV. According to GFK USM, very average audience share of them - 6 months 2005 was 1.5% - channel M1. According to experts, the market for commercial music television in Ukraine about $ 5.5 million, according to the Vice-President, General Manager for the development of new markets for the company MTV Europe Paseninskogo Dean, in the spring of 2006 in Ukraine begins broadcasting " MTV Ukraine ". Entirely made of this resource base are - away office equipment was purchased. Channel starts broadcasting in the cable network, the operators of which is currently being negotiated. "At first we were planning to three million households - says Mr. Paseninsky - and in a year we expect affiliate programs with the release of live TV in their mission of our television sets to start." The name of the operator, the MTV Europe's negotiations, refused Mr Paseninsky inform. However, market participants believe that is one of them, the company "Will" cable. With which the broadcaster had together in 2003 The level of investment in the creation of the channel is not disclosed. Experts believe that it "is to create such a channel for $ 0.5 to 3,000,000 available to" no more than $ 3 million - the director of O-TV channel Vladimir Orlov. Maximum revenue channel experts estimate at $ 1,800,000 is also MTV Europe will be opened in Ukraine and other channels from MTV: Viva, VH1 and Niskelodeon. According to the plans of the European operators, the services of a group that will be selling advertising on television will be combined to separate. Market participants generally positive view of the emergence of "MTV Ukraine". According to the Chairman of the Board, "Tele1" (marker M1) Asaulyuka Alexander, "a substantial exodus of advertisers from other music channels will not happen. Rather advertisers partnership with MTV in the West are loyal to him, and here." But according to director of development channels "K1" and "K2" Onno Zonneveld, "for advertisers to pull them from the West go, not always good, and most in the emergence of MTV Ukraine is cable channels O TV and Enter Music hit, took their share of the audience. "As Mr. Paseninsky, the moment of launch TV channel," said MTV Ukraine ", broadcast channels and programs" MTV Russia ", MTV Germany and MTV Europe, airing today in Ukraine, be adjusted. Interestingly, the channel will enter music, the program "MTV Russia" broadcasts, not the creation of the Ukrainian non MTV. Russia has also aired uncomfortable by the news of the dismissal of the other channels MTV surprised. "We now understand with this information, we do not yet officially announced - said the director of sales and private broadcasters 'MTV Russia' Andrey Dimitrov -. Signed our contract with Enter Music for three years."