Producer and chief of the concert agency "Empire Music" Tabriz Shahidi sure that the lack of quality artists songs based on folk and classical themes. Thoughts Tabriz Shahidi, also on the concert and corporate markets, as well as cooperation with the TV host Vladimir Solovyov and top musicians like Denis Matsuev and Vazgen Vartanian, most of the problems and realities of Russian show business, the producers tried known systematize. Shared reflections, which he addressed to the "show business news NEWSmusic.ru" to professionals, but will be of interest to a wide circle of readers Shahidi Tabriz -. Tabriz, there is now a global creative crisis, will talk to each and as to the cultural potential of Russia and the influence of the Internet relates to all and sundry - I will try to say too many things at once separately, but simultaneously, in detail, and I hope for a positive dialogue.. helps to further analyze and understand the situation. When we talk about the great continent, which includes the countries of the CIS speak with its rich folklore and ancient culture, which is held by the people, there is the potential, and is almost only justification, and if you will, the salvation of the crisis is creative ideas that are covered the whole show are not businesses in all areas of the former Union. However all that bad. we have to recognize that what the public, in the so-called "walking", are in fact, taken the broadcast media and channels to the central federal not and should not be an appropriate human existence or absence of this exceptionally talented material. In short, it's a lot of amazing musical creativity, thanks to God and technologies that are now found on the Internet. By the way, the Internet and reduce the influence of the dominant television channels and radio stations in the mass audience. But not at the moment, and not in the near future. With the development of technology and the emergence of opportunities for access to the Internet in the handset have a real alternative. Already advanced educated viewer always looking for new and interesting material to the network. TV (in the usual sense) loses its influence faster than radio. Do not get me wrong: I'm on the "buy" the consumer to speak, and not of the huge army of housewives and elderly people. But after 5-7 years, the Internet will take the lead in promoting the musical product (songs, videos). Such as now in the light of the day, the main active audience with the economic and political news only through news feeds familiar on the Internet. Active bloggers now with thousands of people, are the full-media, news agencies, printed and signed them happy to use the materials in their blog articles. - But who is to blame for the lack of distinctive songs - producers ignorance and lack of taste of the public, carefully implanted? - Probably not laziness (on the lookout for interesting and original) and ignorance (lack of professional music training) producers of all stripes not allow them to create interesting music. However, to say the rash that all music producers so uneducated. In the last 10-15 years, many fraudsters to break the budget for the promotion voiceless little daughter or wife, sticking out of his chest, begin to consider themselves producers. They are all clear. But the most famous music producers is well versed in the trends and in the arrangement. But I've never understood why to follow simple music and radio and economy. Into a single template and stereotypes that create each already stuffed mouth I'm not talking about simple uninteresting and banal arrangements melodic shape. And not only the producers fault. Program directors, and ... Oddly, the audience, that's because of its minimal music education not able to weave the complex harmonic and non-standard forms of intonation perceive knowledge and thematic ideas. After all, look: a song to song, from manufacturer to manufacturer, from artist to artist, we see continuous repetitions and plagiarism. I do not mind if it's done or eat with respect to the authorship. But if the producers build anything their imagination would have been created in their work with the priceless wealth of classical music and the harmonies of the classics, use, then believe me, life would be easier for our artists. Take the B Minor "Intermezzo" by Brahms and his unique take on a slow beat. This is a piano piece, in which the author is already registered timbres. On this basis, the orchestration (arrangement) no sound-producer ... And the author responsible. Just enter the name of Johannes Brahms. Not very well, as the "known". In contemporary Russian cinema "Composer", the melody of the German composer's symphonies, all credit assign themselves But ... in a desperate pursuit of profit, not to Brahms Waltzes, Nocturnes and Polonaises Chopin - a little simpler harmonically, but also extremely rich palette. Where is the effect of the audience? A simple example - the vote on the Internet, radio and TV via sms (otherwise) for any particular hit pop bands and artists of illusion. Do you agree then the younger generation, which is very simple, a simple melody with a simple text is to be taken. An adult audience, as if they loved or most hated all this, roughly speaking, "garbage", is not by itself. An opponent and not the active voice, not to participate in such an SMS struggles Here you have the reviews, and as a result, the format and repertoire. - There are exceptions, Nuggets! - The crowd is ready and with a violent force can take quite unusual musical material: 10 years ago, it was with Zemfira audiences of different ages were music, talented artists and composers sometimes controversial lyrics, but no one indifferent "excited." And here we come to a very different conversation. Immodest would note that the authorship of the postulate "known manufacturers make a great artist" is yours truly. But even with Zemfira this premise no longer holds ... There are several examples of the artist as a creative independent unit, the producers did not want to. And (note that they are never superfluous) is not always uniform management. This is 99 percent of classical music and other genres - Irina Bogushevskaya, ensemble Marimba Plus, the group Acapella Express, Alexei Aigi Rodion Zamuruev with Mobilis Ensemble and others .... There is an artist, especially with higher musical education, and they would never allow themselves to act with poor material and low. They ask, "Where are the criteria?" And I reply that the criteria weight. And educated audience understands me. - I do not understand. Judge who? If the manufacturer where consultants same Aigi? - I have repeatedly said that I am not a producer in the Western sense of the word. I (can) a manager, assistant director, "right hand", a faithful friend, a better consultant with years of experience - anyone who is not a producer. I can manage the case, proceed to negotiate, prepare and sign a contract, check your budget and technical specifications chart guess something in terms of creativity (the legal advisory capacity), organize concerts - what is the real income of the artist. But I'm sure I have not set rights to Vladimir Solovyov, how to write where and what to say, and speak what issues, or, God forbid, to interpret a superior pianist Vazgen Vartanian, as a by-batch D-Minor give Rachmaninoff concerto. This is a creative unit (read "only" the best of its kind), whose skills in the profession is undisputed. Alexei Aigi probably, I would recommend just to correct repertoire to select specific songs for special occasions. But it's not my business, and certainly there are no problems with composition and professionalism. Of course, for admission to the Russian show business concepts that I can have any name, but in the Western sense - I can not call themselves. Produce - produce, creating - English. We create designs when the man himself as a creative unit is not anything of himself. Then he / she is "aligned" person to write songs, write him / her vocal and push out on the stage - do but that is what we have in Russia often. Foreign producer writes / engaged arrangements of songs. I do not make music product - write songs. Musician reaching artists, actors a certain professional level, and then he has to appear at his request management. A management - this is the manager and producer, and the Department of Media, Advertising and Law. "Empire of Music." Of these issues and offers - So what do the young musicians and professional artists, if they have no management, no decent musical material? - As in any profession: a lot of work to only yourself creativity and art. But we should not strive for something original, a, to create unique ... It will not work. There are many examples in which stars were due to the fact that. Rehash old hits Of very fresh - the group Madcon became world famous, very competent rehash 1967 by Frankie Valli and The Four Seasons hit. Song Alabama Song, The Doors, glorified in 1928 by Kurt Weill and Bertolt Brecht. Pet Shop Boys have made a sharp "jump in the famous" song by Willie Nelson, "Always In My Mind". Animals, blasts the song does not let me Missunderstood which was originally written for Nina Simone, even with famous folk song House Of Rising review. Guns'N'Roses shot of Bob Dylan's Knocking of Heaven's Door. Similar stories - with Whitney Houston, Britney Spears, eruption. You can continue indefinitely: "Love Hurts" Nazareth brought to heaven, even though the song for the Everly Brothers and Rendy Newman is written for 10 years before Joe Cocker sang the song you can leave ... If your on I see nothing to reconsider, good arrangement, singing old hit, so make it clear that artists and songs into each other's face. Gradually find his repertoire, his place on the stage and his audience. Now, the general rules of the artist has not been canceled. And sometimes, as it may seem, a lot of artists who have been on their own original material are known worldwide, I wish to clarify. You can imagine what percentage of artists who create "demonic genius" who claim their view, an interesting original music product? The vast majority, 90 percent! Let tenth of them with a truly world class professionals provide unique creative discoveries, at best, only 10 percent of performing Stars. Half the world has become famous due to the fact that at the beginning of his journey into the starry sky was not singing my song horizon To a greater extent this applies to the Western market and the development of an artist is. And Russia has always been important, and the fact of the infinite amount of resources flowing into the artist. Independently of the data And the talentless actor who pump more cash into it. I have to say more. Talented artist, by Russian standards, the height (so-called first stage) are also required to work a job for the federal and central music channels. But everyone knows it, and I will not open any of America. - Performers in show business to work harder than the actor on the stage, or is it easier? - Who to be harder / be a popular actor or singer? Objectively speaking, of course, he does not play for the first time when the actor goes on stage, "mime", and already at the first performance, the audience expects him revelations, no experiments. The popular genre, as in our country, is just the opposite: "protected" Most new pop artists and sound, with musicians and dancers, and a 3-minute limit stay on stage. In the second part, you're right. But do not want to understand the difference: actors appear, with a small role, not intended for the lead role in the play, and pop artists, the "play" on the stage, only a large role, the soloist. Continuation of his thought, in justification of the artists say wholeheartedly in your way: and on the concert stage and on stage there is nothing to mediocre quitters and people with low self-criticism, which it seems they have incredible heights in its genre doing achieved. - And if you another example - who find it difficult to, pianist and actor - I am inclined to believe that the pianist. Not least because he is everything that an actor or singer in words, language (that's what he enjoys every minute since birth) to the viewer must be the tool that is in turn communicate to an inanimate object, even if what more elegant, but still a barrier. This idea can also be true, because the language of music is objectively difficult. Not because it does not exist, but because not everyone he taught, as not every intuitive inner desire to understand the depth of interpretation. But the minority of them who are in elementary school, studied music still works, deeper first part of "Moonlight Sonata" and "Fur Elise" is already available. The feeling of this consideration, which are under the same happy as great musicians, and these students - it is something completely foreign to today's mass audience, and the artist to understand the realities of today. For me it is the part between me and thought riot-classic (in terms of education) and my manager and director of the diverse pool of artists, actors, musicians. There are a few, seemingly simple principle I nenarochito follow a "receivable" but gently impose: a fair approach to their work, the performance of the highest quality, continuous professional development, plus kazhdodnevy work outside the relentless development of the profession. - Are you sure that you are working in the Russian show business? - Unfortunately, all this has no relation to the current situation of the Russian show business. Enter here scandals and rest deeply on the bus meeting, "trade", and in the face of society rise column in the back pages of magazines for slackers, eager for fame same climax ... On the other hand, I realize that the gloss loses interest the general reader. Thumb their own "stars" to uglyadet on the back pages of gossip and relax before the next release ("I need it"). We, in our work, trying to give the viewer / listener only what artists can interest a thinking audience, is his, artist, artistic quality and creativity for me is that the "full information", which I imagine the audience. That's when the people who appreciate the professionalism of artists know for certain services start. What for me is to promote newsworthy, for example, a pianist? Of course, a new album or a concert at the Great Hall of the Conservatory of their world tour. And I'm absolutely not in the news that the ratings will not take place interested in the first 10-ke publications. But in all serious news program without problems, the news about the concert a great artist with a program for the 200th Anniversary of Frédéric Chopin which falls quickly. I note that the "yellow" is not it published unaudited information and facts in each case. I have often said that I "swim" against the current? Not long, I chose the path? Where is the money? I prefer that I did not ask the question: Where is your conscience? Yes, I have come a long way, but I think he is just, and, of course, honest to the viewer. I fear that these romantics no longer exists. This is not a category of indiscretion. I feel that this is not always good, and confirms the very unhealthy lack of self-interest. Although, if I am not ashamed of the artist who has to do with my name am, is what I enjoy, to be taken in my case, and should as a positive self-interest.
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