PMBC and RMG combines advertising sales

Broadcasting Corporation "Prof-Media" (PMBC) and the Russian Media Group (RMG) is advertising market their stations combined. As the "Kommersant", the partners offer advertisers a service "Radio Alliance. All-inclusive" package advertising at four stations "Prof-Media", seven. RMG stations in Moscow, and on network stations investments Consolidated revenue must increase revenues investments: In the past year, the market for radio advertising fell by 6%. "Broadcasting Corporation" Prof-Media "and Russian Media Group agreed on a joint proposal for the advertisers," Radio Alliance. All inclusive, "said a uniform tariff for advertising at seven stations and four RMG PMBC in Moscow", - said the "Y" President Broadcasting Corporation "Prof-Media" Alexander Varin. It also takes PACKAGE on network stations "stereos" and "Humor FM" (aired in about 300 cities) in the PMBC, "Russian Radio" contain "Hit FM", "Max", DFM (translated into more than two thousand cities) owned RMG. "This product gives advertisers the largest group of retail, real estate, consumer products and other maximum market reach - hopes Vice President Customer PMBC Oleg Ostaszewski -. Cumulative station PMBC and RMG cover the entire radio audience, reaching audiences of our stations is about 80% . "market participants,. investments with PMBC, RMG and the European media group control more than 60% of the radio advertising market in Moscow CEO of the group "Gramophone" (revenue-house Russian Media Group) Mikhail Kuleshov said that before the crisis, the Association of Sales "not in high demand, but now may interest advertisers." In the past year, according to the advisory board of the National Association of Broadcasters, which., A decrease of 6% The new proposal of the stations were advertising agencies. "The product is likely to be of interest to customers who want more contact with their minimal cost, as the offer is designed for long range," - said the director of procurement netelevizionnyh media Starcom MediaVest Group Alex Vasilenko. Representatives of other media agency doubts that the proposal to attract a lot of customers, "companies are trying to use the radio-TV approach: selling ads and much cheaper but are customer requirements are very strict on the content of the classroom component of each of the stations, which it works unlikely union .. investments bring additional large budgets. "proposal PMBC and RMG will compete with established three years ago, the project" Total "sold stations unifying European Media Group (" Radio Europa Plus "," Retro FM ", "Radio 7 on the seven hills", "Eldorado"), "Gazprom-Media" (Next, "Pops", "City FM", "Echo of Moscow"), and the station "on a police-wave." A year ago, expressed Russian Media Group CEO Sergey Kozhevnikov, doubts about the effectiveness of such a grouping of sales. "Every radio station - it's a very niche product, are a common format There are only two stations -." Russian Radio "and" Europe Plus ", and they are very different from each other," - he said. "We have this product three years ago, when the market grew by more than 20%. And at that time you will be prompted to a cover of 80% of the target group, in a timely manner - - objection chapter "Media Plus" (revenue-house European media group) Maria Smirnova. But the cost of the advertising campaign for the combined stations is very high, and, unfortunately, now can not afford any vendor "According to the agency initiative, in a crisis, prefer advertisers those media where the cost of contacts less than 1 thousand. (CPT -. related indicator) to compare prices for advertising in various media 2008 CPT on the TV was $ 3, and on the radio - $ 7 CEO of the holding "United Media" Daniel Kupsin notes that the audience and the volume of advertising sales product PMBC and RMG will be stronger 'combined sales of radio stations without a high ranking and popularity of "total radio." could be explained by the high cost of back-office A good product is difficult to sell together ", -.. he said.