Mobile phone to the person of the XXI century - not just the usual means of communication. It is a very personal philosophy. Modern high-tech machine can tell a lot about its owner - to listen, song, talk to who, what, in fact, life. "Animations" phone era began with additional or content services to mobile subscribers, wrote: "NG". The people with one voice began to swing their massive phones ringtones, images and games, helpful, the company offered a call, the name of "content providers." Today, the makers of these companies know all about what they want to see and hear mass. You know, at what young people play and what mature men laugh. Know and make money from it. Simple melodies and trills, "wired" into the phone - as it once was, in the old days when cell phones were large and their functionality young people were the standard design in black and white screen and a series of ringtones satisfied . Most advanced users to go online, where they are known tunes codes, hand typing on your phone lined up, you can own, and above all, be a coveted free melody. However, the freebie did not last long. Handset manufacturers and mobile operators or OPSOSy (Telecommunication services slang) realized quickly that the additional services for subscribers to make big money. Versions of well-known hits - In 2000, the Finnish company Nokia has a new phone models, the transmission of SMS savers, logos and monophonic ring tones (the simplest "tweeter") started support. Since mid-2001 spin-off of the first operator content providers started selling pictures and ringtones for mobile phones. A year later, before our country have phones, you can download polyphonic ringtones and color images with the Internet, and the new "advanced" ringtones had a real boom. Teens month asked my parents expensive device, and received, they all rushed to pump, showing their peers to promote. Keep pace and the elderly who did not want that to happen for unadvanced reactionaries. Once our citizens to acquire new, more expensive phones, the market grew and content services. Today in Russia, more than 200 content providers. They sell mobile phone owners ringtones (ringtones), images and Java games, interactive, engaging, SMS voting offers (think "American Idol") and raffles. They learned how to make money out of thin air. Big money. According to the company J'son & Partners (a leading research and analytics provider in the telecommunications sector), in 2004 the total volume of the Russian market of content services amounted to $ 300 million by the end of 2005 to $ 430 increase - $ 450 million for comparison studies available, the Russian market for film distribution is not more than $ 300 million and fitness services - $ 250 million and sales of the largest providers - about $ 30-40 million per year - compared to a turnover of Some of the advertising market in the Baltic States. "Send SMS to the number so and get this melody (game screenshot) on the phone" - surely you have already learned that by heart the ubiquitous ads. It is clear that no one will send you zabesplatno. The average market price of such an SMS - the U.S. dollar. Many subscribers with inattention and small print offer up to two or three times. A total of SMS requests tens of millions per month. 40-50 percent of the profit goes to the owner, and the rest, each of the suppliers that produce a range of charges: ... Partners, owners of music By 2004, the content providers are the main advertisers in many media. Your advertisement flooded Non-Federal-channels. "The ranking of the top 100 advertisers on television in Russia for 2004 are 6 companies, mobile service providers, - says CEO NIKITA Stanislav Borisov -. At least that is the situation in the print media - at the same time in some editions present for 6-7 players . This situation allows some media resources, increase the prices of advertising for content providers. "Many publishers in the past year really planned, prices for advertising space, because to increase the excess demand from content providers, and planning from 2006 to the increase the volume of previously claimed advertising pages. In some publications, especially teens and yellow entertainment press, advertising, SMS Entertainment all 100% of the surface. In a few years a new industry has gained momentum and exceeded market for traditional print media, over the decades. Russia swept content fever. Their music is based on the revenue of content owners today the sale of ringtones, whose share in the total volume of the mobile content market is bound approximately 50%. Ringtones used to be the "means of personification" because they helped the phone and its owner from the crowd of similar. And today ... Walk colleagues about school at home - and suddenly rang. Not a school, and the popular - the highbrow hit tune "Beauty" of "two-factor". And his hands in his pockets frantically put Masha, Tanya and Sergei, in the hope that they at this point someone must have it. The desire for individuality intimidated fashion. Musical Teenage Zombies long occupied television and radio. By incessant rotation child stars, children, impose a lack of alternatives, the stars begin to love, and service providers to make this love of money. Her work focuses on the public taste. "We can afford it, just sell the music, the massive demand - recognized chief infon Anton Saveliev. - We are not profitable to impose their tastes or sell" neraskruchennuyu "composition, it is easier, more convenient, more economical, beautifully recorded, what the consumer to find it and he wants Otherwise we will not earn as much as we want "Ringtones today -.. most objective indicator of what he wants to hear the domestic consumer. A glance at the chart leaders consolidated revenue of the largest operators of content enough to understand who the people chose their heroes (see table). "The most active users of mobile content mobile users are aged 18 to 34 years. Groups of 13 to 18 years and from 35 to 44 is the next activity, "- says a consultant analyst J'son & Partners Pauline Maslennikov When teenagers chasing fashion, every month position with the new." Upstart "of modern show business , then people older identity has already taken place. experts believe that such melodies as "Vladimir Central", "Anthem of the USSR" (7 th place in the ranking of Plastic Media) and other "boomers" in the first place to your mobile citizens the middle class is pumped more than 20 years, the development of new features in mobile devices, plus unadvanced on capital standards, students from the regions. teenagers who pay for the bulk of mobile services parents money, a strong demand for new products. And such compositions as a remix of the theme song from the show "In the animal world", which correspond to the interests of the two categories: teen pulls trendy remixes of older people - a familiar melody of the original This is the secret to the popularity of the ratings for the companies actively themselves.. advertise on TV are often appear soundtracks for shows and movies. And this is a figure of national kinovkusa. Ultimate Mobility big hit of all time, the themes of the gang "Boomer" and "gangs" were. Do not go out of style musical theme of "Gangster Petersburg" and "Night Watch." Today people actively bought soundtracks for the series "Soldiers," "My Fair Nanny" and "not born beautiful." But is cool for the people of Western cinematography, obviously. Except that. The popular tunes of foreign cartoons Strong sales of the Soviet anthem, "Civil Defense" and "Vladimir Central" at first glance surprising. These compositions have appeared a long time ago already seems to have had disappear decrepitude from the top lines sales. But you shake, shake until now. Here, it seems, is not only the fact that many adults subscribers, founded in her love for the central or the Union, only recently owners of advanced mobile phones, and learned how to download tunes. Obviously, the judges of the recent innovations with the entry into adulthood, finally, self-identification. And they start to see for real heroes. And they will send to your phone classics of past generations ... New musical ideology, we have not yet appeared. But selling the true classics content operators barely. Some is not, not in the list and vpihnet something by Beethoven, often "Funeral March", so take bad - sell classical music missed at best a few percent of total sales of ringtones. To go out of style with the "traditional" society today identify. But our stage for the providers - the Klondike. Each day a new hit and a crowd eager to have their teens. Grab svezhachok and earn money. More so now that the stars themselves pushed their new creation into the hands of content provider. "Every hit is its life cycle - both in the studio rotirovanie, on radio and TV, the appearance of the charts and sold as singles, etc., - says Anton Saveliev (infon) -. Not long ago, let pulled the song as a ringtone on the end of the chain. Artists do not see your interest, and thanks to low competition in the SMS Entertainment could sell anything with a delay. Today, our revenue owners, earn serious money in royalties. In addition, the artists began to consider the sale of ringtones, as promopodderzhku new singles. They recognized that the ringtone, while heavily advertised in the active rotation of a large ISP in the press and on television. Therefore Ringtone is one of the most important milestones in the life of a hit. "Here are some examples. Infon recently announced the sale of a ringtone to a new, as yet unreleased song Shnurova" The X ... rock 'n' roll ". Anything to hear it until November, you can listen to for 2 months before - just downloaded the ringtone". A record company that "the Beast", just before the release of a new song cult among adolescents in a large ISP produced a letter inviting them to "help all fans of" Beasts "to get a long-awaited hit on his cell phone, even before the official launch. " Asked two weeks exclusive sale to a ringtone content providers ... a ten thousand dollars! Justify such a large amount, they found that the new song - "adjusted to the millimeter 100% commercial-free composition." At the moment, commercial advertising the ringtone on the new hit "the beast", broadcast on a large scale regional radio stations ... It is a real sharing of music market. Tortured "star" cosmically successful wars with "Pirate" Artists have finally found their way into the wallets of the fans. Initially, they were satisfied with good dividends - 15 percent of the copyright in each injected melodies. Take the same Shnurova. Sergey - a visionary musician and intelligent belong all rights to the songs on the same producer center "Lace". After the officer known telecommunications company with only a rather large content providers Cords receive up to $ 1,000 per month. And this, mind you, the actual amount. In the recent past, as the songs Shnurov was at its peak, it had to order more. Other musicians less fortunate main income from copyright are big music companies who are signing artists. Take first music publisher, which systematically recorded its portfolio all the hits, and focuses on the sale of rights to ringtones, as the absolute leader on the contributions of music rights holders. However, the reality of the Russian economy did not give our musicians make the most when we take mobile operators around half of the revenue from the sale and a paltry 15 percent gets the rights holders abroad all have exactly the opposite. Therefore domestic enterprising star decided not to stop there and learned how to make money on the song before it was released. However, the author is not to stop beating up the crumbs - literally flooded the courts with claims of the artists and their record companies. The sense of smell of money, artists and music companies began artificially inflate prices for the use of their music. Providers become pass. In every respect. You have to see this year has the market developed ringtones predstagnatsionnaya situation. Best may not post new Greatest Hits ", the lower classes" do not want to listen to the old. Such a "blockbuster" as tunes from "Boomer" and "brigade" not be displayed, "Animal" treated six months ago. And vendors selling all the same thing. And then there are the greedy shareholders ... and found salvation provider. "The market is content services more important trend - a clear demand for original content: great sounds, animations, videos, etc.," - says Brand Manager I-FREE Vyacheslav Ovchinnikov. On new revenue streams entrepreneurs moved quickly. Desire begat offer. But how! If in the case of ringtones providers depending on the fertility of the stars, made with pictures and funny twists matters into their own hands. Some companies have had the creative department - with artists, animators, and only funny people, others have been much easier to borrow every week "hot" pictures inexhaustible Internet. "Hot" in the same sense providers quickly find out that he wants to see the domestic consumer. "The studies that we conducted as part of his audience (the Russian people under the age of 12 to 20 years) showed that the most popular images of animals, especially cats and dogs, and images with erotic content", - says Elena Zamarueva, Director Foundreams specializes in the production of content. "Men in the rankings of sales of pictures and animated films have pulled early in the second ten - said the director of marketing and shareholder Plastic media Sergey Matsuki -. This is not a pussy bow, and, for example, pussy in the toilet to flush. In the first place in six months, an animated pop-woman will walk cheeky gear. All the other places in the top ten and animated images showing naked parts of the female body in different forms. Our experience shows that in order to sell good image, it must be both amusing and trivial. "No less active selling erotic and service aimed at a young audience, many magazines for young people officially prohibit providers rely on layouts erotic images and animations, but some vendors do not observe prohibitions -.. Open every teen magazine no less prompt providers to the. order of what local consumers want to determine laugh fans of the original cell phone ringtone providers new call. "sounds great" as "laughing stoned pig", "flush the toilet", "calls a fantastic orgasm" and, sorry, "dung." As well as "fun frazochki" like "Fuck me, to rob me of virginity" or "Hey, asshole, take the Mobile" (marked with a 'super'). Both proposals are in the advertising model of a The statements published published in the pages of iconic teen magazine and offer to the advertising pages of a magazine for girls to buy the last sentence. ". She scored Vladimir Putin "By the way, a parody of the famous politician - Heating Proposed income, for example, as follows:." George - fucking cowboy "(par. Zhirinovsky)", "again called a skunk" (par. Lukashenko). "Our customer likes everything funny, funny, banal wants to show it, that he has a sense of humor - said PR-manager of I-FREE Aelita Davydova -. Speaking of sounds great, it is very popular," Lesbian "," zaboristye mat "and" idiotic laughter, "I would not call it an outrage if this other then shock with humor Anyway, we create such proposals on the basis of current demand..." "You know -. approved last Sergei Matsuki - sometimes feel so Carabas-Barabas:.. such direct contact with consumers by pulling on the thread - and immediately see his reaction, it's a shame that it only on the bare buttocks, and from the list of high-Java Games still choose simple "snap" on the strip virtual woman. "However, pulling the strings, it is not party too long. Abroad already released the third generation mobile network - 3G. A new generation of phones support the mission play access to super-fast Internet Download complete audio and video in real time and online games. Several million subscribers in Europe already use these benefits of civilization. Once super phone systematically sidelined television, radio and the computer will get to Russia. This means that the consumer is able to receive the necessary services, without the need for the manufacturer. Make money on the taste of the people take different people. Review sales ringtones infon one two leading content provider for September and October 2005. "In the world of animals" (Remix) - 2 X-mod "Beauty" - "Factor 2" 3 "Fly Away" - "A-Studio" 4 "Youth in Boots" - "end of the film," from the series "Soldier" 5 First Day - Timo Maas feat. Brian Molko 6th "Eyelashes" - "The Brothers Grimm" 7 "The city is not" - k / f "Gangster Petersburg" 8 "Vladimir Central" - Michael channel 9 The World Is Mine - David Guetta 10th Don `t Phunk With My Heart - Black Eyed Peas 11th Yeah! - Asher 12th The Sound of San Francisco - Global Deejays 13th "The 25th Floor" - "Roots" 14 "Song of the mammoth m / f 15th La Tortura -. Shakira feat Alejandro Sans 16th" mobile "- Serge 17th Freestyler - Bomfunk MC 18th" Go East "-" leg closely "19" You have to be close "- Dima 20th of k / f" 1 Ivan Vasilyevich "I-FREE Black Eyed Peas 2 - Do not Phunk With My Heart. "Eyelashes" - "The Brothers Grimm" 3 I like to move it - m / f "Madagascar" 4 "Fly Away" - "A-Studio" 5 "In the world of animals" (Remix) - 6 X-Mode "Beauty" - "factor of 2" 7 M / f "buttermilk" 8 "Dark Eyes" - Aydamir Mugu / Aslan Tlebzu 9th Boro Boro - Arash 10th First Day - Timo Maas 11th Axel F (Remix) ("Crazy Frog") 12 "In life there is" - "Dots" 13 The Sound Of San Francisco - Global Deejays 14 The World is Mine - David Guetta 15th "Vladimir Central" - Michael 16th District "If you want to stay" - "Disco" Crash "17 "Everything is on schedule" - "Civil Defense" 18 "Shadow Boxing" - for / f "shadow boxing" 19 "If you live in the heart of love" - Julia Savicheva 20th "War" - "factor of 2"
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