The Russian market of non-voice services for mobile networks to grow suddenly stopped. Published by IKS-Consulting for the first half of 2005 shows that the growth rate of sales of additional services (ringtones, mobile Internet, SMS) fell compared to last year to more than ten times. Main reason for the decline, according to experts, is that customers are no longer satisfied with the quality of service by the content providers provided. As the report IKS-Consulting, in the first and second quarter of this year, the growth rate of the market of non-voice mobile services fell sharply. If in the years 2001-2004 on the market of additional services in the networks of the mobile operators grew by an average of 176% per year, in the first six months of this year, a growth rate of only 12.9%. The study addresses all the additional benefits of mobile operators - SMS between users, services send mobile Internet access, basic services (call forwarding, caller ID, voice mail), mobile content (games, music, information services and other media services). The market volume of additional services in the first half of 2005 was $ 602 million, writes "Kommersant". Now the share of services such as downloading ringtones, logos and mobile games, about 25% of the proceeds of additional service providers. The growth in the demand for these products in the last two or three years is the growth engine of the industry value-added services. For example, each user downloaded game costs about $ 2.5 (compared to sending an SMS costs an average of $ 0.05, 1 MB of data transfer via GPRS - $ 0.25). While sales of mobile content grew faster than revenues from other services. In 2003 the growth rate exceeded 100%, and in 2004 was almost 300%. But this year, the growth has slowed down dramatically. "Obviously, the initial forecasts of analysts and members of the Mobile Content market are not rust came past will not be repeated, the market is saturated." - Said the director of the development company "MegaFon-Moscow" Vasily Kuzichev. Late last year, analysts believed, and content providers, that in 2005 the mobile content market to grow more than 100% - from $ 300 million to $ 600 to 650,000,000, but it is now clear that the content providers to earn a minimum of one and a half times less than expected at the beginning of the year. Estimated IKS-Consulting, revenue from the sale of ringtones and other products will not exceed $ 400 million market participants due to the crisis in the market for mobile content that many users are disappointed in existing services or they get tired of them. And expand the target audience or diversify the menu of services for content providers so far. "Some consumer dissatisfaction with the quality of the content was - the head of product management Sibius Alexander Pukhov -. Can you send SMS with a request that the filing fee from the account will be written, and in return you will not subscribers get too often deceived by SMS competitions. ". "The market ceased to grow at a pace that what grew before, - says head of information content provider Playfon Ilya Gorodetsky -. Crisis - a natural phenomenon. In many ways, provoked by the content provider. They offer the same product market, almost no one can come up with something new. Therefore, the interest in these products. Fade "According to Mr. Gorodetsky, content providers now have a chance to regain customer loyalty. Modern cell phones are capable of realtones (fragments of musical works in their original form in MP3 and AMR) to play." Realtones very promising. This product is less than one year, but in our experience, it's the number of downloads they occupy a third of the number of rings, - said Mr. Gorodetsky -. But these are only fragments of melodies. When networks and mobile phones melodies full load, its interest rates higher realtone. "Market participants also said that the mobile content market enliven the appearance of cellular networks, third generation (3G). 3G networks are much more" locked in "under the multimedia content. Particular, they transfer long videos of high quality, all music and challenging game.
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