"Euro Vision" in Moscow is unprofitable

Conducting "Euro Vision" in Russia will cost much more than the previous competitions in other countries. Competitors' costs not pay. The federal budget, the budget of Moscow, the European Broadcasting Union (EBU) and the "First Channel", as well as money sponsors, the deputy mayor of Moscow, the head of the working group for organizing the competition, Valery: The budget of the "Euro Vision -2009 is "from five sources formed Vinogradov. The Russian government has allocated 1 billion rubles for the elections., As promised last year, Deputy Prime Minister Alexander Zhukov, told "Vedomosti" the government official. Another 200 million rubles., After Vinogradov, the city government allocated. EBU on the Russian "Euro Vision" 6.5 million Swiss francs spent (about $ 6 million). "First Channel", which also sells sponsorship packages, promises to reveal their costs for the competition and the overall budget of the project after its completion. Without funds "First Channel" Moscow competition budget is about $ 42 million (at the official exchange rate of yesterday), much more than the cost of the previous shows. "Euro Vision" in Helsinki. According to the director of the "First Channel" Konstantin Ernst, worth 24 million euros Moscow competition will be more expensive, not only because of the construction of the largest for the duration of the "Euro Vision" scene, but also because Moscow - a very expensive city, says Ernst. "The main thing - do not make money, and the effect of foreign policy" - said Ernest main organizers costs - rent and renovation of sports facilities "Olympic" advertising competition, support of delegations and journalists, the equipment staff and volunteers, transport, etc. Just rent "Olympic" cost more than 100 million rubles. Said "Vedomosti" of officials in the government. But outdoor advertising of "Euro Vision" in Moscow did not cost a cent to 800 billboards to the organizers, the grapes said as written in the social order. All at "Euro Vision 2009" six sponsors: Raiffeisenbank, Schwarzkopf and "Rostelecom" - International partners show, Pepsi, Mary Kay and Gold Mine Beer - national partners. The official cost of the sponsorship packages were not disclosed. According to the head of one of the advertising agencies, a national sponsor cost companies an average of 15 million rubles. Budget contracts official partners - about 1 million, said a representative of one of the partner companies. Organizers can to earn a ticket and advertising during the live show. In the finale of the "Euro Vision" in the "Olympic", obtained by a representative of the "First Channel", more than 19 000 people took only half of the advance (the others are the national delegations, sponsors, etc. distributed). Tickets for the final are 5100 to 99,800 rubles., And, who according to the organizers, most of the tickets have already been sold. How many people have spent on tickets, were not disclosed. Compared to the cost of the show ticket deserve - "tears," says the "First Channel". "Video International" sells advertising time during the live broadcast of the contest for special rates "special project." The starting price for GRP (point rating reflects the number of viewers who saw the ads) 116 000 rubles. (According to the price list is at the disposal of "Sheets"). This is about 25% more expensive than standard rates for prime-time "First Channel", said the manager of the agency Sorec media Artyom Donets. Representatives of the "Video International" reported that sales happen on this particular project and had no comment. EBU and Russian legislation does not allow the placement of more than eight minutes of advertising per hour. But the real volume, "is less aware." By Ernst, He expects that the maximum audience will one day show broadcast to reach 100 million people. Vinogradov sure that a small income from the sale of souvenirs with symbols of the "Euro Vision" will not allow Moscow to offset their costs for the competition. EBU representatives also said that Moscow is competition unprofitable. "The main thing - do not make money, and the effect of foreign policy" - said Ernest, to realize that the show does not pay for itself. Cash gaps "First Channel", he said, will be covered by own funds.