Director of News Media Radio Group Mikhail Zotov questions answered Browser News Music guru Ken on the current life "Nashe Radio", and plans for the future of the most important rock station in Russia. The interview was published quite long, it in two parts with "sequel". Today - the first part of the musicians on the game, "Our Radio". Mikhail Zotov told about the new heroes "Nashe Radio" - As part of the campaign, "Nashe Radio" on billboards, we saw three characters - Pelagia, and Diana Helavisa Arbenin. Pelagia has changed greatly in recent years. - Remember, it is always lit. This feature allows you to sing folk music, so that everyone likes. And no naphthalene. - But she has a problem with the hit. You, as a representative of the radio station, it should take care of in the first place? - Netelevizionnye talented people need support. And we will deliver. This is the most important feature of today's "Our radio". A goal that we have, is the same - the development of high-quality original Russian music. We are looking for them wherever possible. Even in the past - such as digging the archives. This year, in turn, put two new groups -. "Pelagia" and "Nord-Ost" And these musicians as the "Mill", lead us not pursued with the request that they put on the air. Albums were recorded and known to a wide circle. Your presence in our air - the result of the breeding station. So. Returned to a lack of hits at Pelagia, I'll say, well, that is the very Pelagia Meets them there. We are looking for new discoveries and the "mill", which in 2005 broke all records for the duration of their stay at the top of the queue "Chart Dozen." In my opinion, the market for such a melodist Helavisa, almost none. The young - so accurate. The songs' melodies with "now a rarity. In this sense, the new album "Windmills" I was very pleased, they lived up to my best expectations. - "Pelagia" and "mill" was not given so long to rock sharp turn. It does not mean that they have in a media vacuum, where a "bright spot" of "Nashe Radio" has contributed significantly to the addition of rock in their compositions? - I have the opposite feeling. It all came together. This is a common interest, and he appeared at the same time. We also have a few songs, we ask them to play "as before", which is softer and not as they see it now. A recent advertising campaign with posters Helavisa, Pelagia and Diana Arbenina - it is also a step towards doing what is not expected of "Nashe Radio" wait. And we can be different, and the artist will be different. Dogma - a big problem. I believe that the preservation of our credit rating, despite the changes in broadcasting policy -. A big win Now everyone is talking about bias "Nashe Radio" in the direction of folk. And we did it by hand. Since we always had a bias ethnicities. Played a traditional Russian melody, regardless of the instrumentation and what adorned arrangements - for example, "Kalinov Bridge", "DDT", "Alice". Of course it can not be called directly folk, but ... Most rock bands used regular Russian melodies. Perhaps only "Mama Troll" is different ... Use the "Aquarium" How much on the last album of Russian or Irish tunes? Take the "glass" - for all the years of radio with this song "Aquarium" for the first time at the top of the charts. The first time! And there is clearly the number of those who have never tried Grebenshikov reduced in principle. What distinguishes our audience from what it was a few years ago? She probably was not as conservative dogma of rock 'n' roll for it's not the ultimate truth. People want not spit when suddenly we "do not rock." There were many thoughtful audience and said, "Well, let us not rock, but I like the song." And it's good! Let them hear differently, and "Nashe Radio" ensures that there is a fair quality music. Non-pop music. With the "Cossacks" "Pelagia" was a lot of doubt. And no one but us, it is not to put in the rotation. Although, they say, by her enchanting concerts in the "world", the pop stations showed interest in her. Hopefully reasonable. - In addition to these groups, a whole series of "resources". These melodious songs of "Tol Miriam", the same group of Celtic ... - There are a lot of groups, it became clear after the "Invasion", playing traditional Russian music at the Hard Rock vein. Just before we reached them. But we dig. Tries in the rotation "Troll GNet El" set, but the audience has not beer folk. We are lucky to have statistical tools to measure exactly to some musicians. The public's interest The problem of young bands who are interested are very few people in the industry. They had no support, unprofitable release albums. And bring the songs or albums to mind, need money, experience and time. It happens that we have to "work" with groups of musical material - consult, advise something on the plate. It is unlikely that. Other radio stations as "tinkering" with the cast I can not say that I feel a sense of pride in our work, but sometimes feel uncomfortable: young, and ask him something written in the finished song. Here is how the song is good, but it needs to speed up a bit, and the second verse is written in a different form of energy ... - There is an excuse - the term "radio versions." - Well, yeah. Musicians. Way comfortable with the format of the radio versions Unearth the archives of the old song - all good, but you have a piece of the middle for 7 minutes. It happens. But sometimes we can not agree. - The rotation of the actual flow without such as pop-punk, emo ... Is with those artists who work an additional promotion on TV A1 and O2 have? - Not sure. It Ultra, which specializes in alternative. "Our Radio" - is not an option, it's pop culture. Be cheat, when I tell you what we think of special programs such as music. It does not work, the concert energy is not transferred to the record. Incorrectly included, when 50,000 radio for such music, and 500,000 - off. Make a block with Amatory and "Psyche" is possible. But there is a real self-deception. Withstands up this music to a mass audience. From punk history is quite different. More recently, our audience has finally fallen in love with punk rock. Previously, all measurements showed that they are not interested in such extreme situations. And then - "naive" and came in a prominent place in the ranking of the Audience Choice Award "cockroaches". Although the two groups have become much better and play. "Naive" explicitly on the last album made Green Day nod. A "Cockroaches!" Recorded hot punk, and we have the song "Masters of the Universe" in the rotation, then the musicians will not have expected. I do not share their real hatred of the oligarchs, but I think that the songs have to be in the air. Beginning. End of the interview here. Guru KEN, NEWSmusic.ru
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