Classic "Pirates" audio / video alarm: the positions of their competitors threaten the new generation - the so-called "pirate package" for more information on a single medium, as well as Internet pirates. In general, experts say, for the majority of Moscow entrepreneur only way to survive in competition with the "Pirates" - together in counterfeit CDs to act with the license. Analysis Department GRAVT (NP 'Guild, develop audio videotorgovli ") in April-June 2005, regular monitoring of the stores in Moscow. Was inspected visually commercial plant in 1552, the realization of the film and music products, software and games which is about one third of the capital surveyed retail audiovisual products. Experts GRAVT 516 pavilions in 15 Russian cities. Generally specialized Moscow only 236 shopping centers in 1552 (15%) only in the legal product responsibility. The range of 772 pavilions (50%), together with the license discs and cassettes are available and counterfeiting. As experts say, it seems that for most entrepreneurs is now the only way to survive in competition with the "pirates." Only trade "pirate" 544 (35%) of Commercial. Experts point out that at the entrance to the subway after a significant fraction appeared mobile "pirate" trays. They occupied a niche formed after the government decided was not in Moscow allowed to trade in the 25-meter range . "Fugitive pirates" feel good, not only from the metro, but also of the central streets of the capital. So, on Tverskaya Street, the short time between Kamergersky Lane and Pushkin Square, a weekday representatives GRAVT four tablet had a rich "Pirates" range. Most civilized trade segment, as the monitor is still underground zone: here, almost a quarter of the pavilions offer our customers only licensed products, and only 7.4% are specialized in "Pirates." These figures are much better than in the entire Moscow. For example, in shopping centers and mixed-series of only 12.6% of the sellers offer exclusive licensed products and 15.8% - the absolute majority of the pavilions are still in the range of licensed products as well as forgery "Pirate.". Specialized in shopping centers 15.1% pavilions provide buyers license discs and ligaments, but nearly half of the pavilions are only fakes. Until recently, the leader in sales of "Pirates" products viewed mall "Gorbushkin yard." As experts GRAVT in recent months on the famous "crust" there are significant changes. Since the beginning of the year as a result of the raids on the initiative of the heads of the complex, with more than 100 companies, which serve to "Pirates", agreements have been signed that. No right of renewal in the future Compared with those obtained from previous GRAVT monitoring (October 2004 - January 2005) received, the number of licensed outlets in Moscow decreased by 6%. But the number of shopping centers specializing in fake goods only increased by 8%. This is despite the fact that retail sales in the last six months, much more was relatively cheap licensed DVD, often very successfully compete with "piracy." This situation is explained by the following factors. Firstly, a complete cessation of retail trade in the 25-meter area underground. According to rough estimates, for sale of 1 thousand pavilions, CDs and cassettes were eliminated: some entrepreneurs had to go out of business. 08/06/10 movies on a single disc - Second, if, until recently, "Pirates" is offered to the buyer with a counterfeit DVD movie of 80-150 rubles, now they are offering for the price of one "package". It is clear that the legal producers, although they have taken steps in recent years to the economic regulation of the market, once again forced to "pirates" to give the competition. And by all accounts, a massive "package" film production and music production threatens to license market rout. But the "package" the invasion - is only one of the problems. Another problem - the Internet "pirates" by the leading manufacturers of musical production, sales of licensed CDs dropped in recent months by almost a third. The market was quick to respond: Experts say that many reputable companies now looking to focus their business, they should be commercially promising. In the capital, significantly reduces the number of pavilions that sell audio-visual products. It is characteristic of the first to sound the alarm so-called "classic pirate." It is they, and not legitimate businesses are trying to consolidate their efforts in the fight against the invasion of a "package" of products and thus restore the status quo. After GRAVT quantitatively DVD licensed in Moscow now constitute 16% of the total disk. In addition, based on the actual cost of the wholesale prices "Pirates" DVD (total assets) is now twice the wholesale cost of the license. Ratio of licensed and pirated CDs in CD and CD-R, about 40% to 60%. In general, the results of the third survey of the capital of the retail trade of audiovisual products for a license disk has 5.26 "pirate" drive. After the trial monitoring GRAVT carried out in parts of Russia (Chelyabinsk, Magnitogorsk, Snezhinsk, Ozersk, Zlatoust, Miass , Tuapse, Murmansk, Petropavlovsk-Kamchatsky, Rubtsovsk, Kirov, Irkutsk, Cherepovets, Nevinnomyssk Pyatigorsk), the share of retail business specializing exclusively in the licensed products on average, no less than in Moscow. Moreover, there is a city (eg, Kirov , Petropavlovsk-Kamchatsky, Cherepovets) where the licensed products (including licensing and DVD) specializes to 20% of commercial real estate. At the same time, Rubtsovsk and Tuapse, this figure is 4-5 times lower. Secondly, despite the common misconception that the VHS format was outdated, disproved of statistics: nearly 70% of the retail trade in the region continues (for comparison are DVD discs sale of 89.5% of the area) cassette trading. Third, in many Russian cities, the buyer is not a dilemma, what to buy products - or licensed There is a criterion that determines the choice of the "expensive-cheap", and takes the quality of governance, "pirates.". Since, however, and an understanding of where the license, and where - "pirates." This particular by a recent opinion poll, confirmed by "ROMIR Monitoring" performed: only "one in five residents of the country (19%), - states sociologists - believes that the most frequently counterfeited goods contain audio and video. " CNews.ru
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