Analytical report news agency Intermedia, in Russian music yearbook Date - 2011. A. The new face of the music industry (instead of entry) The first decade of the new millennium have changed not only Russia, but also the entire global music industry. The tenth was marked by the collapse of the trustworthiness of the centuries-old traditions, as well as a whole apparently stable musical institutions and agencies. In their place, not only the organization, no one expects the ups and breakouts, but also the structure, have not guessed, the possibility of the existence of which were manufactured in the music industry only a few years. The dramatic changes that have taken place over 10 years in the demographic structure and style of the Russian economy - the only part of the story. The most important factor that influences such dramatic change - a revolution in the field of high technology, to a similar extent with the introduction of the standard musical notation Guido d'Arezzo in the eleventh century, Bach temperament in the XVIII century and the recording by Thomas Edison in the XIX century. Now the availability and dissemination of music in a variety of shapes and forms, coincides with the most paradoxical way deprives the creator of livelihood - until he retired from the profession. In 2011, we have every reason to say: our music industry - a new face. Attractive if it is, it inspires confidence in the future? Try to understand. Second Russia in the world in the last decade, with the population of the Russian Federation has experienced unpleasant changes - it was about more than the whole of Finland. In this process, some surprisingly something positive - because this dynamic is characteristic only for the developed countries. However, attentive, but after examining the numbers, we know that up to the developed countries, we are far away. At the same time, in late 2010, according to a Morgan Stanley, Russia joined the five countries with the largest Internet market. Internet audience in Russia, 60 million users, or 42% of the population has grown by 31% over the last year - five the fastest growth in the first. Russian audience is active in the development of mobile devices, the cover of the high-speed mobile internet (3G) grew by 81%. Third Music industry dynamics of the Russian music market of the Russian Federation (2008-2010), $ m market sector 2008 2009 2010 Afishnye concerts with paid admission 800 1000 1100 Closed Entertainment (only the cost of the concert portion) 600 800 1000 Selling physical media law 400 300 185 selling physical media piracy 510,300,111 Digital sales (Internet and mobile) 38 75 78 Digital sales Pirates (Internet) 300 500 500 * 517 366 407 Income stations contributions to society for the collective management of rights in other industries (television, film and catering, etc.) 56 93 110 Other income owners in connection with music (advertising and political events, etc.) 80 95 120 TOTAL 3301 3529 3611 Data Expert Intermedia, except * ACAR data, music industry as in previous years, most of the country continue to be in the "shadow". Official statistics show that only happens on a small scale -. "Socio-economic indicators of the Russian Federation" just try everything related to the music industry, see the annual report of Rosstat This official government documents, for example, does not have a dedicated line from concerts - it included a total of "other community, social and personal services" taken, obviously, along with the dry cleaning and shoe repair. It is interesting to note that circuses and theaters, the significantly lower sales note, while the individual lines are preserved. However, international statistics are often difficult surprising inconsistency. The reports by the International Federation of the Phonographic Industry (IFPI), published data on the Russian music industry, more and more are amazing (was especially after the end of the first regional office of the IFPI, Russia and CIS apparent). In particular, the report for 2010, the cost of the Russian market of wholesale prices by at least 30% of what the department studied music market Intermedia has informed the representatives of IFPI understatement. It is important to note that the figures in the IFPI reports for different years come together often, not to mention the unexpected changes in the method of calculation. But even with the existing calculations, we can say that in the ten years from Russia rose in the world ranking of legitimate music market of 22 Place in 2000 to 11th in 2004 (official IFPI) and 12 - first in 2010 (adjusted data from IFPI Intermedia). In this case, the number of ongoing legal copies of Russia, of course, one of the ten largest music market in the world, from the United States ($ 6.8 billion market €) out and Japan ($ 5.3 billion), followed by a wide margin of Germany (followed closely $ 2,000,000,000,), United Kingdom ($ 1.9 billion) and France ($ 1.3 billion). 4th Concert Industry concerts sector remains the largest music industry and the mainstay of artists and authors. At the same time, it is concluded in the research, in the. Only for expertise Market size for concerts in Russia in 2008-2010., $ Million 2008 2009 2010 Afishnye concerts with ticket sales and no 800 1000 1100 Closed Entertainment (only the cost of the concert portion) 600 800 TOTAL 1000 1400 1800 2100 Data Intermediaries Study 2010 by the Department of the music market Intermedia commissioned by one of the company conducted a comprehensive study of the market, concerts and entertainment events in Moscow and St. Petersburg in 2009. The following table is an excerpt from the final report. Key indicators of concerts and entertainment events in Moscow and St. Petersburg in 2009 Venue Number of tickets sold pieces. The proportion of the number of tickets,% Gross profit, USD. In gross receipts% Ballrooms share 9,990,000 33.1 12,756,247,000 46.8 playhouses 8,453,000 28.0 6,566,264,000 24.1 Clubs Music Theater 5,807,000 19.2 2,401,378,000 8.8 2,190,000 7.2 2325193000 circuses 8.5 2,015,000 6.7 1389568000 5.1 Open Eyrie and other customized platforms 1,759,000 1,827,634,000 5.8 6.7 Total 30,214,000 100.0 27266284000 100.0 data is Intermedia simply To see the table, concerts and entertainment events in the two capitals collected audience very seriously, the crisis has affected the economy only marginally. 5th Market Dynamics of the data set from the sale of recorded music (legally segment $ m) data Intermedia Comparing the music market in 2000 and 2010 in the eye of the dramatic changes that are virtually invisible when compared frontier years. Physical media sales in 2000, 2005 and 2010. (Number of copies), sales in the segment Market Share (%) Revenue Share (%) Revenue Share (%) 2000 2005 2010 0.1 0.09 0.1 0.1 LP 0.12 0.39 90.8 MC 100 28.61 27.5 0 0 10 30 CD SACD 9.1 71.27 99.34 68.5, MD, flash cards, etc. 0.03 0.01 0.02 0.02 0 08 0.27 Total 110.13 100 000 000 96.12 100 30.2 100 copies The table shows that the changes of recent years have radically the pattern of the music that could happen in the structure of the industry will change. In recent years, there are new products and entire industries. The first 10 years of the new century was to speak, and studies varied - sometimes very risky - experiments in the field of digital music. The transition to digital distribution was the coin with two sides: c a - simplicity, convenience and low cost, and on the other - to free a fantastic availability and thus prohibitively high piracy and low levels of electronic payments and consumer habits all. Physical media - nobody wants the sunset Everything happens watch the music in physical form in 2010, it was understandable and predictable. Slump in CD sales business was stoic as inevitable. The volume of sales of music on physical media in 2010 to last year reduced by 20-25% in comparison, but it's not so simple. Music for Young showed a catastrophic drop volume, convenient to buy as 14 18-year-old music CD. At the same time, the music of the 40-50-year olds - Beatles, Rolling Stones, Queen, ABBA, Depeche Mode, Sting - CD sold stable and even has a tendency to a slight increase in the premium segment. Stable demand editions expensive gift, anniversary election Denmark, exclusive boxes and anthologies. Among the artists in the context of the CD is very different. Group "Vintage", for example, has publicly stated that they no longer release new albums, because they did not want. Different opinion about hard drives liable producer Joseph Prigogine, who reported that Valeria, published in the spring of 2010, the album won "In me, my love," for the record sum of 3 million rubles. In any case, the album remains for most musicians, some significant event, not with virtually no commercial sense. In the past, the millions of readers of legal release: adopted in accordance with the new criteria in 2010 by the National Federation of the Phonographic Industry, the Russian version of "Gold" status must be at least 25,000 copies "platinum" are sold - 50,000 "Diamond "- 100,000. Under international repertoire similar criteria, it was decided that the requirements of 5, 10 and 30 thousand apply. Among the "diamond" albums of Russian artists, were especially "Alive" Stas Mikhailov ("Quad-ROM") and "Waterfall" Grigory Leps (CD-country), publication of the international repertoire undisputed leader album, "The Fame Monster "Elder Lady (Universal Music Russia), which sold 55,000 copies in large quantities. Another important trend in 2010 - a massive release of albums by artists. Record companies in this case, as a manufacturing company, which on the album, sometimes -. Mastering, replication, and on the finished product its proud brands, then sent copies to all the customers to perform concerts and sales promotion Relatively new field, the production of CD and LP of the money is raised by subscription and fans - for example, that under the scheme, the album "Super Tango" group of relatively stable market segment is the production of panels and different "Megalopolis." types of premium music-related promotional items. Of particular note issue by the publishing house "Komsomolskaya Pravda" 20 Albums Bards total circulation of over two million copies. Initiative picked ID "Moskovsky Komsomolets", the project "Music Collection" MK called "to life. 27 questions, each of which a CD and a book about the life and work of the artist with pictures and text contains music on CD media even in this niche groups repertoire as music retro, ethnic, folk, classical, education, etc. relevant Noticeable movement of the remaining market CD from the capitals of the regions of the country. In 2010, a retail physical media is practically no longer be able to pay. The major chain stores have significant debt holders. The other companies in the market that were at the turn of the century, the most important distributors of music production, music CDs decreased to 10% (90% are now on DVD). Implementation of media more than non-core modern retail - bookstores, newsstands, supermarkets or by subscription. Attention of the public in the spring of 2010, was drawn to purchase a record label Mariinsky (Department Mariinsky Theatre) with the beginning of reception of applications by e-mail of the Russian classical music lovers on audio products related shares. Yet despite all the negative trends in Russia have new labels continue. One of the highlights of 2010 include the opening at the bottom of the "SBA / Gala Records" label "Office". Well, besides the catalog majors EMI, is "SBA / Gala Records are" the promotion of products on the domestic market of the German record label Ultra Records - ATB, Dan Balan, Danzel, DONS, DJ Kirill, KATO, RIO, Scooter, Wawa, Whizzkids and other physical media piracy Pirates of the market of physical media, and from subtle Leave a disc with MP3 tracks, and this is a serious problem. now are the pirates, the owners rob not only albums as it was, and the entire collection artists, files and directories. It should be recognized that neither the government nor the economy is not able to cope with music piracy on physical media. Its decline is mainly due to the shift of the pirates on the Internet, where the risks are much lower. Optimists believe that online piracy fight to be easier, but the actual numbers do not inspire optimism. Digital sales and service, as expected, the future of the global music industry is now fully connected to digital networks and technological solutions recently essentially erased the line between the Internet and mobile phones. Music is for the customer faster and more convenient, less with the consumer advice provided on technical delivery - services take this on themselves. Legitimate retail sales of music content are made very little domestic services, under which Mp3 Fidel.ru, Soundkey.ru, Muz.ru, Muzyka.ru, Imobilco.ru. ru, DJMusic.ru and structures connected with the leading mobile operators: Omlet.ru (MTS), Trava.ru (Megafon). It should be recalled that the illegal sale of music content around a thousand pirate sites will be foraged. Backlog of legal services by the piracy not only due to a significant difference in prices, but also cumbersome and tedious procedure of registration of rights to content - the combination of these factors objectively deprives future legal music services. Dynamics of the digital distribution of music content (legal department) data separately Intermedia should pay attention to the high sales of music in mobile networks (mainly RBT). After one of the leaders of the production facility "Mazzei kommyunikeyshnz" track on digital sales alone, "Where are you?" Group "Code of Ethics" has earned more than all the albums, legally represented by the team published over the years of its existence. Actually, this comparison is an extremely high level of piracy on physical media of the country proves - without a doubt the Pirates earned on the albums "moral code" is much more than the artist himself. But make the same music in the mobile services they could not - because both the technical characteristics and the special status of the "Big Three", working under the control of tax and non-resident shareholders and to be honest. However, the operator has no reason to grieve - the fact that the distribution of legitimate cash flow in the industry is quite paradoxical: the operator receives about 50% of total sales. For example, 500,000 units RBT songs Lady Gaga did (record 2010) with an average value of 65 rubles artists and writers over 8 million (about 25%), as many have left for the record companies, but mobile operators about 16 million rubles of net profit. It is worth mentioning that the operators do not take any kind of risks that are associated with the musical projects, and not to invest in product development cents. It is interesting to compare data from different companies in terms of music sales in the Russian market. The lack of a consistent and transparent and approved the main actors of the music market techniques and complete disregard for the basic digital music player market demand for its systematic study leads to serious confusion in the main characters - dozens of times. It should be noted that in the RBT sales not only the music. According to experts, the music is about 75%, and the remaining percentage is calculated by voice gags and sounds that are not represented by a reference to the music. In many cases, the analysis of the company has not been considered necessary to assign the musical part of the total volume of RBT or ignore this function. As for streaming services, all local companies are willing to develop them in line with global trends. For example, believes the head of Universal Music UK, David Joseph, that the future of the music industry - argue for the streaming service, that they are "all about chats," and refers to those numbers as evidence of his words: for the year has been downloaded 175 million songs, but listened 7000000000 songs in streaming services. It's like an ordinary Internet radio (programmed by experts) and services by the user directly (such as YouTube) or by electronic assistants (such as Spotify) operated. Piracy in the digital networks of annual sales of pirated music services as a whole amounts to many millions of dollars. For the above reasons, the pirates did not try to communicate with mobile networks, but often asks ingenuity Outlaws Internet. 1: The main types of illegal profit from the use of music production without paying the authors can be classified as follows. Sell tracks or access streaming (usually two to three times cheaper than the official prices.) 2 Free delivery tracks or access streaming (advertising monetization of traffic.) 3 The capitalization of the company. In fact, the business model of the legal copy, but very excited about the presence of pirated concept of "capitalization" surprised, by definition, to create transparency in the economy. However, this is all the time. However, there is nothing to be surprised - the capitalization of "Vkontakte" is about $ 1.5 billion, with much of it related to free music hosting. Expert evaluation of the cost of a part of it - 20%, ie $ 300,000,000 These figures are almost double annual sales of physical media. 6th Radio and streaming webcasting revenue figures from radio advertising ($ million, 2008-2010). Stations, in line with standard international practice is not required to higher payments to holders pay of copyright are in pretty good position and successfully monetize their advantage (even if not. Able to make up for the years of crisis) Now stations begin, the lack of new, high-quality material that can feel to attract an audience, and complain about it publicly. At the same time investing in the creation of new repertoire, they are not in a hurry, expecting it to them, as always, someone will do it. Recently active use of radios developed as a traditional concert and festival promotion opportunities and online services, but Internet radio in our country is not particularly active (see note on streaming above). 7th Changes in business models, advertising model of the most promising for the record companies and, accordingly, artists and authors. As entirely legitimate and inclusive legal owners, the model allows for a wide audience for the recording of beautiful free. Advertising model music service use (or are willing to use it) almost all major international and Russian companies, one way or another connected with the music. The new "cloud" music service, Sony Music Unlimited, allowing to music without restrictions (condition - buy one of the devices and Sony symbolic monthly fee) to hear, while expanding the work in the UK and Ireland, but the plans quickly. Music service, Google Music will be launched in 2011. Nokia Comes with Music service at the same time seems to have not met the aspirations of the entrepreneurs. Stars of the music industry in 2010 showed unusual activity in the implementation of the advertising revenue model. Singer Maksim become the face of a new youth-brand cosmetics and accessories company Dare to Be Oriflame. The new Russian doll named Alenka voice singer Valeria. At the same time, of course, has the look of the Nemiroff Vodka in the clip "Bad Romance" Lady Gaga gnash their teeth more than a hundred stars of Russian show business - despite the fact that the cost of the contract, according to some, quite comparable with the cost of advertising contracts local artists was. Actively penetrating show-business and related sectors of the entertainment industry. Julia Kovalchuk, Alexei Chumakov and Alexander Ivanov participated dubbing the cartoon "Dazzling Barry and Disco Worms." Singer Dayneko voiced cartoon "Tangled". In the new online game "Hot Dance Party" are songs by Eva Polna, "vintage", "Chi-Li" and Uma2rmaH. Politicians and music as a unique feature of the year 2010 should be called significant politicization of the musical component. It is safe to say that the leadership of the country had never manifested such an interest in music. Russian President Dmitry Medvedev and Russian rock musicians in the "Rhythm and Blues Cafe," a concert by Elton John was at his residence U2 leader Bono and said it was time for a new global agreement on copyright to make because it does not stand up to the test. The Russian president supported the establishment of a specialized intellectual property court. Not from the president and prime minister. Vladimir Putin spoke quite emotionally with Yuri Shevchuk sang Russian spies in the U.S., illegal immigrants, suspend a benefit concert jazz compositions in English and enough of the piano melody of "Where the Motherland Begins" carried out. Before the presidential election is not much time ... Musicians and politics caused a huge public outcry track Noize MC "Mercedes S666," says the tragedy of Le Nin Avenue. Artists, by the sharp rise in public attention, inspired and started to develop a success, but he suddenly found himself in custody, after which added new pieces of the same size and importance, it did not show up. The network began collecting signatures for Yuri Shevchuk candidate for the Russian presidency in the 2012 election. Musician active in opposition rallies and repeatedly criticized the authorities. The high profile event was a protest in defense of Khimki forest in Moscow. Andrei Makarevich said unexpectedly on Khodorkovsky, but Timothy advocates strong power vertical. 8th Writers, artists, publishers and collective management revenue structure by professional artists in the music industry (Russia) The distribution of income among the participants of the music in 2010 Passions boiled seriously. More than 300 famous Russian composers, artists and writers signed an open letter to Prime Minister Vladimir Putin, to the system of intellectual property protection in Russia there are now keeping and in particular the activities of the Russian Authors' Society (RAO). Have signed. Pakhmutova the letter of Alexander, Andrei Makarevich, Edita, Nikolai Baskov, Valery Syutkin and many others In 2010, the activities of the Moscow State Unitary Enterprise "Informzaschita." In accordance with this policy, in particular noted that the work due to lack of funding is suspended. In fact, as I said Gupalo employees, put the payment of his salary for four months previously. According to some experts, the final "Informzaschita" means restricting the City program to combat piracy in the intellectual field, which provides for certain combat actions in this area. 2010 was full of traditional conflicts and disputes. The Moscow Arbitration Court upheld the application of "SBA / Gala Records" JSC "First Channel" and ZAO "First Channel. World Network" compensation for injury related rights in the phonogram producers singer Maksim songs "Stranger" that are owned by the applicant. Filed the complaint was dismissed. Owner of Internet services requested deputies as soon as possible in law to separate the responsibility for any infringement of intellectual property rights on the Internet. In the Russian legal practice there is no clear relation to such offenses. Mainly judges and government officials assume that Internet companies are not responsible for the content they support services. One of the biggest events of the year was the opening of the procedure "Nikitin" against one of the users of the service "Vkontakte", set in a network of new music for the rights. Owned by the company Alexei Nikitin sure it's exactly the statement of the Minister of Communications and Mass Media Igor Shchegolev, publicly stated that the services in such cases is not guilty and the case should be brought in person to follow members. Precedent reverse approach was the decision of the Arbitration Court of Moscow, later confirmed on appeal, the recovery of Rambler Media compensation for hosting illegal material of any of the users of its free service. Oligopoly is cracking, but quickly throughout 2010 the attention of experts and practitioners in the economy has been patched on the collective rights management system which is one of the most important trends of the season focused. The key was for Part IV of the Civil Code of the Russian Federation State recognition societies for collective management of rights, a battle for referencing all stayed in Russia has provided worthwhile. Russian Authors' Society (RAO) dramatically in recent years has increased its activity in 2010 and occupied a special place in the industry. Experts estimate Intermedia userscript RAO musical works in 2008 were approximately $ 56 million in 2009 to $ 76 million. Data for 2010 at the time of the signing of the Russian music yearbook in print have not been published, but obviously the amount collected exceeds $ 80 million. This figure is much higher than the income of the Russian music business. It is important to remember that the waste is a public institution, as a society for collective management, and it can not be applied to the concept of "profit" and "capitalization" - at least in the traditional sense. The most interesting events in the life of the key players were in the second half of 2010. Rosokhrankultura, the upcoming elimination of those already announced, time, accredited by two companies for the collective management of rights - WIPO and CPR. From December 1 to 22 Rosokhrankultura WIPO has checked and found no violations. In two days, the decision of the 9th WIPO Arbitration Appeal Court in Moscow state recognition was denied. According to the court to WIPO was applicable restrictions under antitrust law and all funds have been received after that date will be returned as unjust enrichment and the user according to his statement to the court or detention order. Rosokhrankultura ordered to carry out the accreditation process was again. However, it was the ninth March 2011. By the Federal Arbitration Court of the Moscow District, which means that WIPO, the accredited organization has the right to charge fees for public services, accepts notices broadcast and cable phonograms published for commercial purposes On this basis Rosokhrankultura text clarifying that existing users will have to pay the published obligation to pay compensation for public performance, broadcast and cable recordings for commercial purposes, in the period from 28 December 2010 to 9 March 2011 (the period between the 9th Arbitration Appeal Court decision and the decision of the Federal Arbitration Court of the Moscow District) does not stop. Thus, users who have suspended payment of interest in the period of 28 December 2010 to 9 March 2011 obliged to assume its obligations to pay interest and to provide reports on the use of sound recordings in accordance with the WIPO treaties, including the period when payments were not made. Users who are not logged into an agreement with WIPO on the remuneration, is to conclude such an agreement and. Payments of compensation for the period from the date of accreditation WIPO End of January 2011, the Moscow Arbitration Court overturned another order Rosokhrankultura that caused the Russian Union of Owners (CPR) has to collect the government received accreditation "vignettes". However, this decision was reversed, and refute the satisfaction of the statement NP "Receipt" and set aside a Accrediting Commission for Rosokhrankultura place on 20 September 2010 and the order Rosokhrankultura 24 September 2010 № 167 accreditation RSP - refused. Thus, the order of the 24th Rosokhrankultura September 2010 № 167 of the state accreditation CPR in the rights of authors, performers, producers of phonograms and audiovisual works are recognized on remuneration for reproduction of phonograms and audiovisual works for personal use. Judgment confirms the commitment of importers and manufacturers of devices and media used to play sound recordings and audiovisual works for personal use, to pay the holders a fee only Russian accredited organization - the Russian Union of owners. In February 2011, Russian President Dmitry Medvedev signed a decree on the abolition of the Federal Service for Supervision of legislation in the field of Cultural Heritage (Rosokhrankultura), the tasks of the Agency of the Ministry of Culture. 9th Styles and genres, as seen from the calculations, in 2010, the Russian public has confirmed his reputation as a highly intelligent - the number of concerts in Moscow Academic classic rock and took a total of more than half of the market, and won all the other genres. In addition, a remarkably high proportion of jazz and blues, is it clear, that can at least compete with Moscow in this matter most enlightened capitals of the world. Note, however, that the number of publications (physical media) pop music still faces out. This is primarily with the peculiarities of the physical media in 2010 (see relevant section). Structure of the genre shows in Moscow in 2010 (number of concerts) Genre structure versions in Russian in physical form in the 2010 edition of the National Public Interest published in Russia is traditionally limited to local artists - it is also a feature of the Russian (and in particular Moscow,) as shown in the illustration of the music market. The structure of the concerts in Moscow about the geography of the participants is important to note that these trends are largely from the national centers and regions of Russia, which is active in the development of the national music markets, as well as companies from the local to national repertoire . For example, the largest record label and publishing company in the North Caucasus is now the company "M-Audio", deliberately filling catalog of local artists. In Tatarstan, dynamically developing hold "media bars," the company Oscar records etc. These companies enjoy significant support of local authorities - as seen in the relations between the federal center and the leading Russian companies something similar. 11th Corporate trends and investment opportunities in the sector comparison market capitalization of companies that shows in the music industry, that companies that show exclusively in the music industry, a very low market cap - no more than $ 10-20 million - and thus do not have sufficient resources and influence on the market. In the ranking of the largest state of the country and the Forbes "Finance" missing as the brightest stars of show business, and the members of the upper echelons of the music industry. The biggest investors virtually ignored this area. Significantly higher market capitalization show large retail chains, but they are, as we know, less attention is paid to musical production. Fairly high turnover show receive government organizations, government funding (almost exclusively on the activities of the academic music), as well as major concert halls - also mainly state. Studies show that in the total revenue of the music industry in recent years, the proportion of large structures with high speed and large market capitalization (hundreds of millions and billions of U.S. dollars) rose to the strong public support or foreign capital - Radio and television holdings and - recently - online agencies. This trend experts believe Intermedia very alarming and dangerous for the industry due to the fact that these structures, which produces most of the profits received by the industry, not only investing in the creation of new music, but in most cases their financing pass the Creator the music. This is not only because of non-payment or under-payment of fees, is clearly not sufficient to extract profits - in many cases, the structures of the media set practically open rates for broadcast. Foundation for the music industry, the question of "new media" was. As you know, the advertising model of the music industry to be truly effective only in high legitimacy of the media market. Out the process of legitimizing the Russian media in the last 20 years as quite intense, amplified constant tendency towards monopoly, and as a result the formation of a highly civilized and transparent media industry has - at least in the Central District and major cities. At the same time, a very notable exception of the hustle and bustle of the growing segment of online media, most of them were working outside the legal field. Government policy in this area, despite the increased attention of the State, have not really defined the Russian legislation in many cases practically applicable case law is contradictory. Paradoxical situation: in the present, there are thousands of enough popular and influential media, the practical rules apply not only to the law on copyright and related rights, the media and the general laws as such. A special place among these media employ blogs, personal websites and applications in social networks, and any attempt to call them to order, leading to a flood of allegations of "an attack on freedom of expression" and "police terror", because these media itself such as seen only in the cases when it is convenient and profitable. It should be noted that the vast majority of these media as "personal", "personal blog" and disguised as intensively implement advertising model, pull in the complete absence of control very well be significant benefits. The "new media" does not feel obligated to accept the ethical and business principles in the media (and, incidentally, the rules of behavior in a civilized society in general) to follow. Withstanding competition of this kind, of course, can not no service media, because the outlook should be recognized at fair partnership between the creators of music and electronic media are rather bleak. The final report of the expert group Intermedia: The process of refinancing in the music industry is frozen, the actual investment in the creation of new musical works and projects reduced again, which of course led to a reduction in the quantity and poor quality of new home music projects. It is this pessimistic trend should recognize the importance of the music industry 12th The results and conclusions of the music is now consuming more and more active audience of music projects, almost all young people and the vast majority of the older generation. Much of the Russian public has time to become accustomed to free music online and feel the music as a service, had dissolved in a total of entertainment content. Music is now considered a "supplement" to the mobile phone, or rather, on your phone, computer or tablet increasingly background products, ringtones, RBT, etc. monetization process of music consumption is extremely difficult system in the music business eliminates projects practical and limited participation in the projects to invest by close relatives. Some of the most striking trends • The era of physical media is complete, the volume of retail trade and distribution are reduced at times hear a segment of the market for a promising place to invest and to be attractive. • sale of music content on the Internet stagnate, investment attractiveness segment begins to doubt. • distribution of music content on mobile networks are growing, but the sale of the main drivers of the market - RBT - stagnant. • Find businesses shareholders can not. Share a common language with digital music services • Perform combat Internet piracy not to tangible results. • The concert industry is showing a slight upward trend. • Segments of the music market, working on the advertising model (radio and television), not fully recovered from the crisis, but still quite viable. Features of the development of these segments do not give rise to an increase in revenue for the most important elements of the industry (writers and artists) to be expected. • The most important link in the music industry - professional writers and artists - extremely fragmented, is to find ways to protect their own interests, their share of total industry revenue declines. • reducing the number of tracks and albums by professional actors. • reduced number of professional writers and artists. • A lack of new music on the market actively compensates for amateur performances. • Growing interest in the music of the past few years because of its undeniable quality advantages over modern. • Many experts are inclined to believe that the future of the industry in the digital age -. For the collective administration of rights, including those that are currently governed by direct agreements Accordingly, in this case it will be paid by major changes in the legislation and the increased influence. • Of all draw significant position in the Russian music industry is waste, and the rest of society are in the process of education and not play a significant role in the market. Authors: Eugene Safronov and Alexander Tikhonov. The full text with illustrations is of the Russian music yearbook - 2011.
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