Today's issue of "Russian Newsweek" almost exclusively devoted to trends in the development of Russian show business. Authors Alex Ametov and Alexander Godin expressed very controversial position that all have Pops. We quote the text with a few notes and diagrams on figures from the reviews. Zemfira music market cheered a little scandal. "Unformatted" singer returned to television MTVstatuetku-2005 Russian Music Awards for Best Video: "I realized that it is all fiction." It was nominated for five positions, including the best singer, but the title went to Jasmine. And the best actor and best actress named Dima Bilan, who sings "You have to forgive," he will represent Russia at the World MTV ceremony. Reported that Tears for Fears of "Leningrad" everything that is not claimed, screaming about the pop star when he was thrown into the Moscow River to drown, do not. On television, this scene is not shown, although it would please many. Pops was not only Zemfira and cords. You pretty bored and the public, and the Kremlin, and me especially. This, say the producers. Transparent drum on "we good, bad and now were" settled on three chords, creator stars to less intelligible lyrics (someone says "smarter") created. Sun guitars poagressivnee so and drums. Now the producers are for performers, full of people who want to do, like I said, pogastroliruyut few years ago and the way for new talent projects. Roco-pop, rock, hip-hop, Europop, British pop anything that is not "pure pop", has won broadcast, concert halls and mobile phones. Zemfira only one of those, just rude. She writes songs, she does not under the plywood, gives concerts as much as he wants, and just does not feel that it was time to go out, have TV and radio transmitters long gained its popularity and forgive unusual format. Cord in the same case. But a group of FPS, which MTV called the opening of this year, producer project, it Drobysh Victor runs, together with the already settled Valery Joseph Prigogine, a group of "Tootsie", Stas Peha, Zhenyu Malakhov. In FPS there is nothing like "Do not give me to him, as I pray you"-they play rock and sing in English. Moreover, they are immediately had to offer something to the manufacturers, the first album they recorded for money Publishing CEO "Seven Days" Dmitry Biryukov, whose son, Alex, head of the group. "We are looking for talented people in other genres seek the equality of the current scene has run its course, says Drobysh.-now requires a new generation of contemporary music." Music critic Artemy Troitsky, he does not need is outraged that the problem had not noticed before: "more mediocre and poor quality in the world of pop music was never People began to realize that it's not even junk food, and cotton surrogate. fed. concert and club life in the country cooks, and floats on the surface of the monstrous stagnation. When Choi was 25, he would be Russian Franz Ferdinand. But I do not see anyone who was coming. "MTVV September already explained to the producers, it is time to create a fashion for heavier music. "This is a global trend, and once they had to walk as far as Russia, says CEO TV Leonid Yurgelas.-We invited a group KORN not happen all showed what we naturally." In his view, the main problem that want the music channels do not distract from the pop, but in the fact that very few good bands, the shootings were a high-quality video and guided by the standards of show business: "group" Night Snipers "and not Surganova listen until they withdraw video quality. And the music they liked. More" P @ mashki "," animals "," Christmas tree ". Well, Legalize, as an example of commercial rap. This is all . "say on Muz-TV nepopsy direction less to see on the channel and everything is fine. A decline in market share in the last 9 months from 1.1 to 0.8% promise to play a variety of programs increases (on MTV in the same time the share slightly from 1 to 1.1%). In radio, by the way, a similar trend: the more pop in the rotation, the greater the proportion of the delay in the audience. In the meantime, the priority of the former Moose TV: Home-pop that made his fortune among other composer and producer Igor Sharp. Moose TV is one of the APC. But at the canal, he failed: It ruled that the steep take up too much space for their artists, and the first time did not pass this year, his "Song of the Year". Now on the first music fills Real Records, which has always been attracted to artists such as "Mama Troll" and Zemfira. A cook at RTR program "Pro Light" will, there unformatted supporting young talents in music. Dibrov is, and the idea of Boris Grebenshikov in the spring along with other rock musicians to a meeting with the Deputy Head of the Presidential Vladislav Surkov (they almost colleagues in the official was a disc with "Agatha Christie") was run. New projects for MTV producers went to a place to see where, in the words of the Trinity, life boils clubs. From there sprang popular nepopsa as "B-2", there are also "7B" is. But with "7B" was unlucky: the soloist Ivan Demyan not want to work as much as producer Ivan Shapovalov, the required famous for the "Tattoo". And pop bias was not arranged, said partner Sergey Shapovalov Bobza complete the last two years without Demian producer. "This is a choice between freedom and trade, pevets explained. Course you want to make more money, but I have enough to live, and now." Released in November "7B" her third album, heavier and television, according to Damian, interested in new music video, "though they seem to be used unconventionally." Club Group general intent, and everyone in the music industry that will not be easy to converge such fashion team like Amatory, Animal Jazz, Tractor Bowling, Jane Air tame. Artists take a particular project, rather than the artists do not come with projects in Russia. In the 90 years after ABBA fully independent, Eurythmics, Depeche Mode, British and American air collected manufacturer star SpiceGirlsi Backstreet Boys, they were replaced by Britney Spears and Justin Timberlake. But in Russia, the technique perfected to the point of absurdity, says Trinity, if the person creative artists simply excluded from the process: "In the USSR in the 70's and 80's pop music was written and quality talent. Even the "Tender May" was fresh in their own group, and then everything depended on the faceless, hopeless and terrible. Even the "Jag-Jag" Katya Lel, a great song in the background for it. The role of the producer in Russia shit, and him a candy. "Actually sweets from different raw materials. The" beasts ", for example, the granting of the first hard drive, the company has CDLandtysyach remained hundred dollars. But the second album," Neighborhoods, neighborhoods shaken "by this most areas and neighborhoods with a bang , followed by the time the group of Alexander Voitinskii was produced, but critics noted that "animals" become kitsch. Much the same thing as telling the fans happened punk rocker "King and Clown," to break on MTV. Voitinskii comes "Tattoo "But just before the start of the project lost faith in him and gave Shapovalov, who conquered the world with them." Shapovalov shown how to "bend" reality and make all hear something new, says Olesya Gordeeva, director of the SIG implementation of ideas and director of "Samsara". Hit Voitinskii-A with Roma Bilyk (especially the "beast".-Newsweek) the mark. Urkagan of [the border of the Moscow region] Bibirevo could not like girls. Each clip was calculated. Clip-on-a shame if he was defeated, the second in love, then in the summer, and a song about the South. No clip was no accident. Only the calculation. All of the point. And while rock sound. Roman Bilyk able to displace all of the hall. Developed and a half year project, and now brings a lot of money. "" Animals "are typical of the West, and the path for the Russian market: the creation, promotion," Sanchez "on tour. Investments in group average of $ 250,000. An album-$ 15,000 to 30,000, if not masters like Drobysha or Fadeev to win them more expensive. Shoot the video costs $ 35,000. That it not only turned on MTV, will be distributed at $ 30,000 to 40,000 per month. (However, Gordeev the SIGutverzhdaet is now less pay for airplay on the radio.) Recognize the group begin no sooner than two to three months. Photo shoot and PR manager needs at least another $ 1000-1500 per month. Advertising and on the cover of the popular youth and music publications, 20000-30 000th Business as a business. With a share of corruption and struggles Last week, on Wednesday shot dead by unknown record company CEO, "The Mystery of Sound" Airat Sharipova a consequence, the usual suspects in the case of the "occupation". The main difference from the western Russian project is that the main source of income here Sanchez not write, so our stars all the time on the road (the concert cost between $ 4,000 to $ 20,000) and the Western brings only during the promotion of a new album. We have so seriously invest wheels no sense, everything is sold 80% of pirates. Plus a free copy online. That's what the pirates have not mastered the melodies for mobile phones, which were really a gold mine for the musicians. Editor of Rolling Stone, Paul Grinshpun tells how he recently went drinking with a string that reports the speaker, and he did not pay him, was a bundle of money and said that only the ringing gets up to $ 100,000 per month from a single vendor content for mobile phones, and pay him five such companies. CEO of one of them (who asked not to give his name) on the overall market for ringtones in the $ 150 million per year. Ringtones distribute mobile operators and several large content providers at $ 0.5 to 3. From wap site, you can download them for free, but it's harder takes longer, and teenagers easier to send SMS from your mobile operator, for even the parents. This market, which by the way, he confirmed the new setup download MTV-mostly non-pop melodies. The leader Sergei flexes his hip-hoper "Black Boomer." But while the light was at the end of the tunnel just pop to the public in the capital and major cities, and is more in the province, the greater the dominance of the same hateful Trinity producer projects. In Yaroslavl, such associations as "partisan" is a rarity. Here are those who will call Dima Bilan width Dylan and joyfully sings a strange-looking guys in the white coats, who surrounded his funny legs like crazy lifting on stage by dozens of fans. "Tomorrow is a long way to the king falls screaming into the microphone, untethered blonde with a guitar in rukah.-He has a lot of some money, and I love money." "Oh-ho-ho, oh-ho-ho, tolpa.-exploded, I love money." Acts Ivanovo group "sausage", which plays in the style of "ska". "In Ivanovo even hear pop music," complains Vanya-VANISH, the leader of the "sausage". So the guys often visit the country, serve as in his hometown. And dream of the success that their fellow countrymen, "Disco Crash". "They used to play in a rock band," reveals the secret, Vanya. While fans off nepopsy in "Partizan", go Yaroslavl traditional youth work to a concert Dima Bilan.
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