MTV launches new music channel VH1 Russia

8th December in Russia began broadcasting new music channel VH1 Russia. The launch of the Russian version of the channel that specializes in "Adult Music" solemnly proclaimed at the presentation of the annual award MTV RMA'05. Not provide information on the planning of a channel VH1 Russia, the existing package to replace many operators of satellite broadcasting (eg "NTV-Plus" and "Kosmos-TV"), VH1 made in Europe and will be broadcast on a separate frequency. Call Ilya Bachurin, president of MTV Russia "Prepare button on your TV!" Made at the ceremony, which suggests the latter. VH1 is the world's fifth largest music channels and has its own idea of music broadcast. Classic rock music, the best of pop music and feature programs for the music lover "with experience" - this looks backbone ether concept. NEWSmusic.ru reminded that MTV and VH1 - the owner of the general MTV Network, which in turn owned by media conglomerate Viacom International Inc. and MTV Networks owns 100% of the MTV, VH1 and regional versions of MTV Latin America, MTV Brasil, MTV Australia and MTV Russia (by Boris Zosimov sold his interest in it). Besides MTV Network has all the American versions of MTV and VH1. These versions are divided on a regional basis, they also target different kinds of music and different ages of viewers. All these versions of more than ten. Just as in the case of MTV, MTV Network, to a certain degree has all the regional versions of VH1: VH1 Germany, VH1 Poland (50% of UPC Wizja possession), VH1 UK. MTV Europe - Europe's biggest music business television network, broadcasting around the clock, the more than 117 million households in 48 territories via terrestrial, cable, satellite, digital and broadband. Currently, the MTV Europe the following channels: MTV Espana, MTV European (English channels, in 24 countries, including the Czech Republic, Israel and Turkey), MTV France (Radio France, Belgium and the French-speaking part of Switzerland) , MTV Germany (broadcasting in Germany, Austria and German-speaking Switzerland), MTV2 Pop (German broadcaster specializing in pop music), MTV Italia, MTV NL, MTV Nordic, MTV Polska, MTV Classic (second specialized music channels aimed Polish viewers aged 25 to 40 years), MTV Portugal, MTV Romania, MTV UK & Ireland, VH1 and VH1 UK Europeans. In addition, the Dutch network MTV Europe channel TMF is heard, is working with MTV NL, TMF Flanders and TMF UK. In the UK, made 5 kinds of digital channels: MTV Dance, Base, Hits, MTV2 and VH1 Classic, in Europe - 4: Base, Hits, MTV2 and VH1 Classic. There are localized online services: vh1.co.uk site intended for an audience VH1 UK, and the site vh1e.com - for a European audience VH1. Each brand is specific to a particular market: local broadcast programs use local guides and offers a repertoire drawn into the field. Now we have not yet, and the Russian version of the channel. Vadim Ponomarev, NEWSmusic.ru